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What movie had a really good non spoiler marketing campaign? (lemmy.world)

submitted 9 months ago by ericbomb@lemmy.world to c/asklemmy@lemmy.world

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Went to a movie theater and saw a trailer for a movie where I was interested in the first 30 seconds of it, but the trailer then showed what looked like something probably from the last 10 minutes and spoiled the entire movie, so lost all interest.

So what movies come to mind as having done really good, where it makes you interested and gives you an idea of the movie, but doesn't ruin any big reveals?

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[-] lqdrchrd@lemmy.blahaj.zone 11 points 9 months ago* (last edited 9 months ago)

I think this comment sums up why a lot of studios don’t avoid spoiling major plot points in trailers. It’s very easy to advertise a movie as something it isn’t (or just the opening third), and miss the core audience that will actually leave good reviews on it, convincing others to go.

A movie that did a great job of getting across what it was in the trailer, but still throwing a massive curveball, was Barbarian, which I really appreciate it for. Almost every plot point was subversive, though partially because it was such a strange film.

[-] EdibleFriend@lemmy.world 11 points 9 months ago

Cabin in the Woods is another great example. Avoided it because it looked like a generic slasher.

this post was submitted on 11 Feb 2024

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