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Former PlayStation exec calls exclusivity the ‘Achilles’ heel’ of blockbuster games | VGC
(www.videogameschronicle.com)
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They're not trying to do that? They're trying to make sure their games reach a wider audience. At this point consoles don't care about having you locked into their ecosystem, they've realized gamers gonna game regardless of platform, and most prefer PC.
So they're going to (hopefully) try to make sure they have their "exclusives" released on more consoles. You know, "crack open that funnel" and all.