cryptocurrency has its own issues

I disagree, but it's irrelevant to this discussion. The goal is micro-payments to content creators in-lieu of advertisements and/or profit sharing for advertisements. That could use cryptocurrency, or it could use traditional bank transactions.

And yeah, I agree that there are ethical issues here, which is why Mozilla shouldn't put their own ads on a page w/o the content creator opting in. That's where Brave went wrong, and where I hope Mozilla could get it right.

I think they just need a few big names to agree to it. Mozilla should implement some kind of credit system (i.e. to fund Mozilla VPN and other paid offerings), and make a way to keep track of page views in an anonymous manner and pilot it with some big-name brands (e.g. New York Times or similar). Initially, it would just be micropayments per page view in exchange for no ads, but Mozilla could add their own ads using your local search history (never shared with Mozilla or the website) in-lieu of ads supplied by the vendor.

There is an ethical way to do it, but Brave isn't it and I don't trust Mozilla to do it properly.