1295

Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

488 comments fedilink hide all child comments

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

you are viewing a single comment's thread
view the rest of the comments

[-] baronvonj@lemmy.world 200 points 7 months ago

The shittiest of enshitifications.

[-] TropicalDingdong@lemmy.world 55 points 7 months ago

We need an anti-awards show for shit like this.

[-] PumpkinEscobar@lemmy.world 37 points 7 months ago

I like that. If there was a site that did like The Razzies for movies but for technology enshitification, I would definitely watch, and probably follow a blog if it was done well

[-] altima_neo@lemmy.zip 16 points 7 months ago

Youre in luck!

https://www.youtube.com/watch?v=NXhmnQzZ7n8

[-] PipedLinkBot@feddit.rocks 5 points 7 months ago

Here is an alternative Piped link(s):

https://www.piped.video/watch?v=NXhmnQzZ7n8

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I'm open-source; check me out at GitHub.

[-] esc27@lemmy.world 7 points 7 months ago

The plungies. Winners receive golden plungers

[-] root_beer@midwest.social 4 points 7 months ago

Plungers wrapped in cheap tinfoil, don’t want to give them anything they can melt down and sell

[-] Ghostalmedia@lemmy.world 23 points 7 months ago

Roku has always been a shitty company that wants to monetize everything. People are finally waking up. How many of us have a Roku remote that advertises a useless or bankrupt streaming service?

[-] jaybone@lemmy.world 16 points 7 months ago

I know I’m old, but I miss having numbers on my remote.

Now I have a “sling” and a “crackle” button. 🙁

[-] Ghostalmedia@lemmy.world 7 points 7 months ago

Yeah, I do miss being able to quickly type a code to jump to a known broadcaster. Opening up a menu is slower than jumping direct to said thing.

The Roku buttons solves that a little bit, but there is only 4, you can’t change them, and they prioritize featuring whoever pays up.

this post was submitted on 04 Apr 2024

1295 points (99.2% liked)

Technology

59340 readers

1475 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS