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this post was submitted on 12 Apr 2024
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He is the Russian equivalent of a baby boomer mandating with the implied threat of death that his own government pay a single shitty local satellite set-top box distributor (let's be real, it's likely just cheap chinese hardware) to develop and spread Russian culture through video game media in less than three months (which is probably already developed and was waiting for more money to market and enter production).
Sounds like he is very in touch, because that is one of the ways how U.S. culture is spreading throughout the world currently.
With the absolutely stonking caveat that the US government didn't mandate that, it just happened naturally over time. Over decades and decades. Particularly helped by the US speaking English. In a lot of parts of the world English is a good second language.
But the only people who speak Russian is Russia. No one has Russian is their second language outside of a few Baltic states and even then often it's a tertiary language, not a true second language. This is a huge limiter on their ability to spread culture.
... with software and hardware development. Literally what the article talks about.