Sounds like he is very in touch, because that is one of the ways how U.S. culture is spreading throughout the world currently.

With the absolutely stonking caveat that the US government didn't mandate that, it just happened naturally over time. Over decades and decades. Particularly helped by the US speaking English. In a lot of parts of the world English is a good second language.

But the only people who speak Russian is Russia. No one has Russian is their second language outside of a few Baltic states and even then often it's a tertiary language, not a true second language. This is a huge limiter on their ability to spread culture.