Which makes a lot of sense considering a lot of Dev shops went from waterfall oriented projects to continual devops. When fallout New Vegas came out, there were only a few MMOs that were selling horse armor. Now that has become the standard for almost all multiplayer games. Every multiplayer game now has its own in-game store to better suck dry addicts and make producers life lazier and easier. And since we're pushing out so many buggy rapid releases, the devs need to keep working to hot fix what traditional ly would have been QAd and improved before release. This is clear to me and I have never worked in a game studio.