Somebody figured out that a lot of human judgement comes down to groupthink. If you see a bunch of people who are clearly operating guided by some assumptions, then you'll take those assumptions on and start being guided by them, whether the people you saw were real or fake.

Then, a few years ago, it became cheap and easy to flood both social media and news media with restatements of whatever assumptions you want people to pretend that are guided by.

And so, behold: The economy is crashing, which is all Biden's fault, and he's a weak candidate who loves genocide. Everyone's disappointed in him. Everyone knows all these things and sees them all the time. The simple repetition is actually a very solid system for producing the public opinion you want to produce.

At the present moment, they are trying to do it tactically with the "anyone who is disagreeing with me is trying to silence me, in fact they are literally hitting me in the face (also! Note that I'm allowed to disagree with whoever I want)" narrative -- simply repeating it, over and over, in the hopes (probably pretty well founded) that people will start to absorb it and behave the way they want them to behave.