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Roll20 Announces Purchase of Demiplane | Comicbook.com
(comicbook.com)
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Rules (wip):
It’s pretty common to include a stake (ie stocks) in the purchase tender of companies. Sometimes very little actual money is exchanged. They agree on what each company is worth and the owners of the bought business end up with an equivalent stake in the remaining company.
Roll20 appears to be a privately held LLC.
https://help.roll20.net/hc/en-us/articles/360037254274-About-Roll20-LLC