In spring, 2018, Mark Zuckerberg invited more than a dozen professors and academics to a series of dinners at his home to discuss how Facebook could better keep its platforms safe from election disinformation, violent content, child sexual abuse material, and hate speech. Alongside these secret meetings, Facebook was regularly making pronouncements that it was spending hundreds of millions of dollars and hiring thousands of human content moderators to make its platforms safer. After Facebook was widely blamed for the rise of “fake news” that supposedly helped Trump win the 2016 election, Facebook repeatedly brought in reporters to examine its election “war room” and explained what it was doing to police its platform, which famously included a new “Oversight Board,” a sort of Supreme Court for hard Facebook decisions.
Several years later, Facebook has been overrun by AI-generated spam and outright scams. Many of the “people” engaging with this content are bots who themselves spam the platform. Porn and nonconsensual imagery is easy to find on Facebook and Instagram. We have reported endlessly on the proliferation of paid advertisements for drugs, stolen credit cards, hacked accounts, and ads for electricians and roofers who appear to be soliciting potential customers with sex work. Its own verified influencers have their bodies regularly stolen by “AI influencers” in the service of promoting OnlyFans pages also full of stolen content.
Meta now at best inconsistently responds to our questions about these problems, and has declined repeated requests for on-the-record interviews for this and other investigations. Several of the professors who used to consult directly or indirectly with the company say they have not engaged with Meta in years. Some of the people I spoke to said that they are unsure whether their previous contacts still work at the company or, if they do, what they are doing there. Others have switched their academic focus after years of feeling ignored or harassed by right-wing activists who have accused them of being people who just want to censor the internet.
Did it ever start?
I got rid of FB in 2009, and it was full of crackpots even then. I think that was also around the time the timeline went from chronological to algorithm-based (or maybe a little after that?) . "Somehow", the crackpots always rose to the top.
These days, I only see FB content second-hand when it's shared elsewhere (or a friend/family sends me something). It's always way worse than what I remember it being when I got rid of my account.
Facebook came along at the right time in Internet history to grab all the Boomer crackpots and monied groups.
Facebook started in 2004 as a platform only available to college students (who would have mainly been born after 1982). After it was opened up to the general public in 2006, its userbase remained pretty young for a number of years.
The majority of crackpots on Facebook today are not boomers. They probably grew up in the 1990s or after.