Sorry for the late reply, to answer your question is based on my discussion with them regarding their content creation is that they view it as a job now. At first, they worked their ass of producing content. But now they got their own team that helps with content creation. The niche that they're focusing are enjoyable enough but it can lead to parasocial relationships with their followers. It's been to the point that if they have to wear the typical sunglasses + mask + hoodie in order to remain incognito in public.

Luckily they understood that content creating is not a permanent job and has been saving and investing their money so that they can retire a la Pewdiepie.