The Pitch to Use Device Microphones for Ad Targeting (archive.is)

submitted 2 months ago* (last edited 2 months ago) by gytrash@feddit.uk to c/privacy@lemmy.ml

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"404 Media previously reported Cox Media Group (CMG) was advertising a service that claimed to target ads based on what potential customers said near device microphones. Now, here is the pitch deck CMG sent to prospective companies. Google has kicked CMG off its Partner Program in response..."

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[-] gencha@lemm.ee 2 points 2 months ago

Google already has a fleet of "Hello Google" enabled devices that do listen all the time. Some phones surely also support always-on for this. My TV supports it. Users are already deliberately enabling this. There is no need for shady tactics.

this post was submitted on 26 Aug 2024

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