LTT is tech content like Donut media is Automotive content. It's edutainment at most.

I find it funny the amount of hate that LTT gets, it's niche entertainment and you can watch it absolutely free anywhere in the world and Linus rejected a 9 figure sum to keep ownership of something he built, say that out loud... "He turned down over $100,000,000." Yes they flog merch and have floatplane and all that bullshit but that's how they stay independent.

You can take Donut and Motortrend as examples of how it all goes to shit. MT were YT only, then moved to their own paid streaming platform, then sold out to a network and told all their international subscribers to kick rocks because the network deal was more money.

Or the Donut route, where you get bought by venture capital who suck all the fun out of the job, try to monetise everything and wind up having all the talent leave and go start their own channels because they took a fun job and just made it a job.