Just generating images right now is so convoluted that people understand the process a little bit title themselves as "prompt engineers".

It's not convoluted or hard at all, they're just self-aggrandizing dipshits who think learning a few rote prayers and spamming keyword salad into a prompt box while doing gacha pulls with the "generate" button is some sort of esoteric task. The most complicated it gets is setting up workflows in comfyui, which is a simple flowchart for babies that's straightforward and extremely simple compared to even the simplest of actual programming tasks.