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Ubisoft comes crawlin' back to Steam
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this post was submitted on 26 Sep 2024
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Aside from all the (other) obvious options replicating Steam, theres always the tried and true option of offering lower prices. To my knowledge, no one has been willing to try that yet.
Lower prices was a promise by Epic. We take a smaller cut from the devs so the savings can be passed down to the customers.
Didnt happen, buying on Epic is just getting a worse experience and giving the devs more money for it.
Lower distribution costs (in exchange for less marketing and a worse product) are not lower prices though. If Epic had spent half the time and money they spent negotiating for exclusives on negotiating for lower prices, Im sure they easily could have. For example, Epic advertises a 12% fee on sales, but if they instead took 10% (maybe spent less on exclusives to account for this) and then required prices be 5% lower than MSRP on other stores, then suddenly its a lot more appealing to customers - the ones actually providing the money - while still offering a much better deal than Steam. Similarly, Epic could have just passed on the saving more directly, like I said, with a rewards program or similar. Epic had plenty of ways to actually lower prices for their customer rather than just their buisiness partners. They just chose not to.
Frankly, Epic is pretty irrelevant to this point considering how significantly they chose to burn the bridges with their customers right from the get-go anyway. Unless you're studying how to lose consumer trust or goodwill, they're not really a good reference.
That's something that Steam doesn't allow, which means the only way to have lower prices is for Epic to pay for an exclusivity deal. Because who's going to move to Epic if the only way is to lose out on Steam?
From my understanding, thats only for selling Steam Keys. As long as you're not using Steam's infrastructure, you're fine. You often can find better prices off Steam as it is, on platforns like Epic, GOG or esspecially Itch.io.
That's on publishers though, if Epic gets a smaller cut and the price is the same, the money is going somewhere.
I think part of the Steam contract for publishers is that they can't sell their games cheaper elsewhere. So anyone wanting to compete with Steam on price needs to sell games that are in demand but not already on Steam. And Epic is really the only company with the pull to get that to happen, but the only way for them to do it is to get exclusivity, which gamers hate.
From my understanding, thats only for selling Steam Keys. As long as you're not using Steam's infrastructure, you're fine. You often can find better prices off Steam as it is, on platforns like Epic, GOG or esspecially Itch.io.
I thought it was the opposite, that they can't sell lower on other marketplaces, but they can do what they want with their keys.
Information is limitted as the contracts used for developers aren't shared, but the general understanding is that this only applies to Steam keys.
The one exception is the wolfire games lawsuit, which includes one alleged instance of Valve asking a developer not to distribute the game for free on their Discord when it is a paid product on Steam. Given the lack of detail, the single anecdote for evidence, the existence of other games where they are priced lower or free off Steam (I.E. Dwarf Fortress), its certainly not a widespread problem, almost certainly not in contract, if it did happen exactly as the anecdote suggests, may have been a misstep on the part of one employee, and may not have happened at all.
Of course, if Valve does do this, nonetheless mandated it, its an issue, but given that no one else has challenged them on what would be such a blatent anti-trust case, esspecially given how everyone else in the industry has been trying to take Valve's place for years, I think its unlikely.
I was gonna comment about epic giving games away for free, but I think I got your point. You mean like the same releases, but subsidizing, say, 10% of the price?
Yep, although there are a ton of other ways to do it as well such as a good rewards points system, or a raffle system with bonus games won when purchasing, or similar. As long as you don't spend years antagonising your customers first, I don't expect game stores would struggle to compete offering better prices than Steam, even at the cost of features.