Why do podcasts have preroll ads now? (lemmy.world)

submitted 3 weeks ago by cralder@lemmy.world to c/privacy@lemmy.ml

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I don't know when this started but I noticed it for the first time a few months ago. Some podcasts will have preroll ads that are obviously tailored to me since they are not in the same language as the podcast, instead they are in my native language and if I connect to a VPN in another country the ad will change to one from that country. They also seem to appear regardless of podcast app. I have used both AntennaPod and Spotify. AntennaPod is free so I guess they source their podcasts from some third party website that could be adding in the ads. But since I am paying for Spotify I am expecting not to have to listen to any ads. So who is adding in these ads? Can I get rid of them or am I just stuck with them?

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[-] cralder@lemmy.world 3 points 3 weeks ago

Oh absolutely. I understand that. But is Spotify even the one who is adding/profiting from the ads? I seems like this is coming from someone else since the ads are also on AntennaPod

[-] ililiililiililiilili@lemm.ee 2 points 3 weeks ago

The ads are put in by whoever makes the podcast.

[-] cralder@lemmy.world 1 points 3 weeks ago

Sure they decide that the ad should exist, but how? When I see a mid-roll ad on YouTube for example it was put there by the person who uploaded the video but the content of the ad is delivered by youtube. Who is delivering the content of these ads?

[-] 50MYT@aussie.zone 1 points 3 weeks ago

The podcast company that makes the podcast.

When they make it, they put in an in the locations during the podcast they want the advertising to be, then they sell the advertising space. If there is no local advert, it skips, if there is one, it pulls and plays that.

[-] fart_pickle@lemmy.world 2 points 3 weeks ago

Corporations need to make profit somehow. I wouldn't be surprised if in a year or two Spotify would introduce payed plan with ads.

this post was submitted on 03 Oct 2024

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