Why do podcasts have preroll ads now? (lemmy.world)

submitted 3 weeks ago by cralder@lemmy.world to c/privacy@lemmy.ml

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I don't know when this started but I noticed it for the first time a few months ago. Some podcasts will have preroll ads that are obviously tailored to me since they are not in the same language as the podcast, instead they are in my native language and if I connect to a VPN in another country the ad will change to one from that country. They also seem to appear regardless of podcast app. I have used both AntennaPod and Spotify. AntennaPod is free so I guess they source their podcasts from some third party website that could be adding in the ads. But since I am paying for Spotify I am expecting not to have to listen to any ads. So who is adding in these ads? Can I get rid of them or am I just stuck with them?

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[-] cralder@lemmy.world 2 points 3 weeks ago

Thank you for the explanation. Kinda sucks that a premium service like Spotify doesn't even host their own content, but that's capitalism I guess.

[-] merde@sh.itjust.works 2 points 3 weeks ago

copy paste from another comment under this post:

Megaphone (formerly Panoply Media) is a Software as a service (SaaS) business owned by Spotify. The company provides software for podcast hosting and monetization as well as an ad network to generate additional revenue for podcast publishers.

apparently they host their own content under a different name

this post was submitted on 03 Oct 2024

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