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The Judge Dismissed Valve's Defence, Now Steam Is Different. [Valve's can't tell you that you can't class action them]
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Yup, why do the dev work for other stores when steam accounts for 99% of sales.
Other storefronts sometimes pay for exclusivity. And Valve don't restrict you from selling on other platforms, so why not?
Also because a monopoly is always a bad thing. Valve need to know that if they fuck up, there are 100 other storefronts out there waiting to pounce.