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The Instant Pot Failed Because It Was a Good Product
(www.theatlantic.com)
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Sadly I lack an account for the Atlantic, but I am going to assume that they were bought out.
They got toys R us'd by corporate bookeeping shenanigans where they take debt from other companies and dump it all into one business which destroys it.
Articles that lie to me like this make me want to punch the author in their momma smoocher.
Iirc they went broke because their first product was a huge hit, so they followed up with a bunch of useless crap that nobody bought.
12ft.io gets around it
https://12ft.io/https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/
Thank you most kindly! I have never heard of that website and am bookmarking it for the future!
Thanks for posting the link. MVP of the comments.