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So why did they win?
(lemmy.sdf.org)
The majority of Americans who voted, at least in the swing states, have voted for the republicans. Why? Do the republican policies reflect popular opinion? Or is it that their vibes are more aligned with the public? Or maybe people are worse off now than they were 4 years ago and are hoping to turn back time? As a non-american I don't quite get it. People must think their lives will materially improve under the republicans, but why?
Democrats had nothing to offer beyond not being Donald Trump. They copied his policies, celebrated endorsements from hardcore republicans, and bragged about wanting to put republicans in positions of power in Harris' cabinet. Every vote for Harris was a vote for Trump. Trump has been the center of the democratic party since he won the 2016 primary. The two cornerstones of democrats strategy have been that they are not the person Donald Trump and that any criticism of the democratic party is Russian propaganda. It works better than it should because most Americans have the memory and political literacy (and sometimes even the literal literacy) of a goldfish, but it doesn't work well enough to win elections unless their opponents do an even worse job campaigning.
Also, note how they lost Georgia. They only won it in 2020 thanks to people in the BLM and Sunrise Movement, who were quickly marginalized by Dems claiming it was thanks to Abrams. They then spent the entirety of Biden's admin shitting on them.