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this post was submitted on 25 Nov 2024
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Privacy
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I think its a waste of time as they still get your data. They have algorithms designed to identify false positives in their click through rates and they have access to info from databrokers and things like facebook. Once they correlate that they know who the person is and the ip addresses and fingerprints of the hardware.
Instead I would recommend tails or use a combination of blockers and default with JavaScript and cookies disabled , only allowing on trusted sites.
Do you know if there are any writeups on this identification of falsw positives?
Not off hand but here is a product tailored to advertisers that claims to be able to do it https://www.anura.io/product
It stands to reason that this company must be successful in doing it if they are able to stay in business. That means ad companies are paying for it so they see value in it. So they are successful in eliminating or reducing their false positives.
This was a quick search as I'm on mobile and in a meeting at the minute but you can be sure the big guys have in house teams for this eg Google, Meta etc
You're giving them way too much credit. These companies sell the illusion of success. It's in their interest to only find just as many false positives to seem like they have it under control. They make money from these false positives, after all.