As of 2019 the company published 100 articles each day produced by 3,000 outside contributors who were paid little or nothing.[52] This business model, in place since 2010,[53] "changed their reputation from being a respectable business publication to a content farm", according to Damon Kiesow, the Knight Chair in digital editing and producing at the University of Missouri School of Journalism.[52] Similarly, Harvard University's Nieman Lab deemed Forbes "a platform for scams, grift, and bad journalism" as of 2022.[49]
they realized that they could just become an SEO farm/content mill and churn out absurd numbers of articles while paying people table scraps or nothing at all, and they've never changed
apparently, the path to profitability was "shamelessly sell out on AI hype bullshit"