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iPhone Pocket: $229.95
(www.apple.com)
Honest question, how do you Apple fans keep supporting this company?
Well, not a fan, exactly, but I am forced to be fully engulfed in the apple ecosystem.
I don’t hate them more than Dell, Asus, Sony, or Microsoft. Not everything they make is a ripoff.
- the $10 A/D converter in the headphone adapters is a steal
- the mac mini with base config is a good deal
- the macbook air is worth the money and best in class
- ipad — no worthy competition for most users
- M-series chips and their energy consumption
- savvy users avoid all the upsell ripoffs like storage upgrades and displays and sock slings
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(2 replies)
Inspired by the concept of “a piece of cloth,"
Looks at URL.
Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.
“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO
Looks at URL.
When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display...
This can't be real. Checks URL again.
Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and...
iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
...What the fuck? This has to be hack or something. There's no way a human being wrote that article, and didn't know what they were doing.
it's so stupid I'm still not convinced it's real.
"This can't be real. Checks URL again."
Dude! I was doing the same thing. I kept thinking, "Is this some new form of prank that hides the url somehow?"
I can’t stop laughing at this comment. I think that’s what we all did!
Here I thought it was going to be a small screened cheap iPhone and I was excited for a minute.
cheap iPhone
LOL
I mean, they have done it. When I was looking at phones a few years back, it was genuinely a toss up between a Pixel 4a and an iPhone SE. If all you need it to be is a cameraphone, then both were good options.
Even now, the iPhone 16e is a relatively inexpensive phone when considering its featureset, but I would prefer a "mini" or newer SE variant instead.
Compared to other flagships they're not outrageously expensive
Very disappointed that’s not what this was.
What the actual fuck.
I've commented on here before how women's clothing generally doesn't have large-enough pockets for smartphones. A lot of modern women's clothing is form-fitting, and has small pockets.
So either you revise the clothing or add some kind of wearable bag/pocket.
Used to be that women wore dresses, had slits in the skirts that they could reach through, and then had sorta wearable pockets on beneath them. But full skirts are pretty dead now, so:
https://en.wikipedia.org/wiki/Pocket
By the 17th century, pockets were sewn into men's clothing, while women's remained as separate tie-on pouches hidden beneath skirts.[5][6]
In the 17th to 19th centuries, women's tie-on pockets—mentioned in the rhyme Lucy Locket—often carried everyday tools like scissors, pins, needles, and keys.[7][8]: 113
In modern fashion, men's clothing usually includes pockets, whereas women's clothing often has smaller or even fake ones, sometimes called Potemkin pockets after the concept of a Potemkin village. A 2018 study by the Pudding found that fewer than half of women's front pockets could fit a thin wallet, let alone a phone or keys.[9]
When I first ran into this, I thought "well, put the phone in your purse then, dammit, you're already carrying that for feminine hygiene products". Problem is that women don't haul (bulky) purses everywhere
walk into the office, say, set down the purse at the desk, and it's mostly staying at the desk. I don't know any women who wear their purses around the house. But they do want to keep the phone available all the time.
And the smartphone is a pretty ubiquitous item to want to carry around now.
So unless women's clothing changes to have large pockets and somehow deals with not messing up the body's silhouette or whatever makes that a problem or the smartphone form factor changes ("big smartwatch?"), I expect that people have to wind up with some kind of mini, wearable container. Like this.
Oh God I feel dumber having read this. How is this not the onion?! A 3D knitted construction? Really?
We've come full circle.
Also, I wonder if this is some kind of scheme to park the "iPhone Pocket" name for a bit in case they want to make a phone called that in 10 years.
Full sock-le?
So, a knee-high sock with a slit on the side. For $230 US.
does it bother apple that it is compatible with all other phone brands?
“a piece of cloth” huh 
borat wearing very little
Personally, I'm saving up for the "Apple Stick and Bindle", the nouveau-hobo accessory of the season.
I thought it was going to be a new form factor iPhone that could fit comfortably in your pocket.
It'll just make idiots even more identifiable
First off, yes, this is a pretentious sock bag for rich people.. or “aspirational” or design-focussed people, let’s say.
But it makes perfect sense.
- Apple does collabs on accessories all the time, from Hermes to Belkin and Logitech. They’ll sell them in their stores if they’ve have input, generally.
- If anyone needs some background on [Issey Miyake](https://mds.isseymiyake.com/im/en/), this is a good read. People are mentioning the “A piece of cloth” line, but this goes back to the founding principle of that design company, there’s even a series of industrial weaving machines started in the 90s named A-POC (yes), one of which lives in MoMA.
- Designers at both companies probably adore each other’s work, they’re all pretentious types who turn function into fashion, but won’t say as much. They’ve probably been champing at the bit to collaborate for years, but like, what could we make?
- A piece of cloth(ing) for an iPhone. Obviously. Because for people outside the Apple bubble, they’re basically the iPhone company. Use a weaving machine. This was literally the only way to fulfill all their remits. If you asked AI to come up with a collaboration between the two, it would most likely… well let’s check.
The “iFold” Tote - A structured pleated tote bag that embodies Apple’s material minimalism and Miyake’s textile innovation.
The “AirPleats” Scarf - A sculptural pleated scarf inspired by airflow and minimal form — an homage to both the “Air” line and Miyake’s signature pleats.
The “iLine” Pouch - A small, sculptural accessory pouch or sleeve—Philosophy: “Soft engineering.”
I mean tbh some of these are more whimsical and interesting, but probably don’t hold as broad appeal, so the bag sock it is. This is actually pretty boring news now I’ve read a lot more about Issey Miyake. Potentially that’s on Apple, they spent most of their collaborative time shitting on whimsy? Maybe? Probably just the broadest, cheapest (to produce!), most marketingest thing they could excrete. It’s a bit sad really.
The pattern on the inside is weirdly a lot nicer.
People thinking this is a joke or laughing at this don't seem to remember when Apple released what was essentially a sock for your ipod video. or how about the $1000 monitor stand? or the wheels for your Powermac that cost hundreds of dollars.
This is Apple folks. If they can find a way to nickle and dime their gullible cultish user base they will do it. They've been doing it since...well since the company was founded.
The monitor stand and wheels for the Mac are targeted towards businesses. The same kinds of businesses that will spend $1000 per chair on ugly and uncomfortable office chairs.
Those $1000 chairs are not uncomfortable. A lot of the price is also the warranty and they are much cheaper for a business bulk purchasing.
I love picking up Aeron or similar stuff used. They’re great chairs and a used one isn’t any more expensive than those horrible racing style chairs but will actually last and be comfortable for over a decade. My current one is a 2006 model and still going strong.
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(1 replies)
I feel like the people who buy these types of things are trying to fill a hole in their souls.
It’s the iPod sock of the 2020’s
With heavy inflation
So a typical cross body bag?
No. Those can be useful. This can only hold your phone.
What a sign of the times. God damn I fucking hate this. Some marketing team gleefully jerking themselves off to it somewhere. Their margins on this have got to be disgustingly high.
Profit: $229
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(3 replies)
A sock with straps for ONLY $229.95!
They know exactly how to price products for the Apple gang, any cheaper and no one would buy.
checks date
not April 1st
Apple users are so fucking stupid.
Genius move by apple tbh
Man, I got excited for a moment they brought back the SE line, but at an even cheaper price.
I knew it couldn't be true, not with Apple, but, it is what I first thought.
It's pathetic that they ~~couldn't~~ refused to offer more than a handful of colors for their "piece of cloth". And "3D-knitted construction"? Fuck off.
Also, that thing looks like a pickpocket's wet dream.
Some people might find this shocking…. But a lot of knitting is already 3D. It’s not a very novel concept.
Like many, I thought for a microsecond that they actually brought out a new phone model that will fit in a pocket.
But no, of course they didn't. Because why the fuck would anyone want that.
I'm so sick of this trend of trying to make the phone as thin as possible and then the camera bump has prominent as possible, completely negating any benefit. My partner would definitely like a thinner phone and would probably buy a phone that didn't have the camera bump because it didn't have any camers, if it meant a thinner phone that would actually fit in her pocket.
Either that or keep the camera bump and just thicken the whole phone out and give me a larger battery and the apparently too big to fit 3.5mm audio jack.
"WEAR YOUR ***SOCK WITH PRIDE FOR ONLY 1.7 DAYS WORTH OF PAY"
-Created with Epstein in mind-
Many years back, I kept my ipod classic in an old sock to protect it while it banged around inside my bag. My buddy made fun of me for it, little did he know that my sense of fashion was just far ahead of its time.
Tangentially related. I used to go out on boats a bunch meant years ago. Lost a moto Razer when they were still kinda new. Was bummed, but learned. So I bought what at the time was a kinda nice Nokia(one of the first bar phones with blue tooth) and put it in a condom and tied it off. Could still use it fairly normally, and there was enough air to keep it floating the few times it fell in. Caught on with some of my cohorts, others got a very expensive lesson in laughing at me.
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this post was submitted on 11 Nov 2025
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