Even if it didn’t have major issues it would still be a weird ad.

This is the best summary I could come up with:

A political scientist, however, argues the ad is telling voters they shouldn't be ashamed to embrace some of the Tories' controversial positions during the election campaign.

The party has actively campaigned on its opposition to search a Winnipeg-area landfill for the remains of two First Nations women and has been promoting parental rights in schools, which some say could have dire effects on transgender and non-binary students who may feel unsafe to reveal their gender identities at home, said Kelly Saunders, an associate political science professor at Brandon University.

We have scheduled a series of ads to go up and down at different times, and will continue to do so," said PC spokesperson Shannon Martin, who is not seeking another term as the MLA for McPhillips.

"This video is to encourage voters from across the political spectrum — so many who support the key issues of our platform — to shut off the noise of the NDP and public union attacks, and to remind them that their ballot is their choice and theirs alone," Martin said.

She doesn't believe the video spot is an attempt to inoculate against NDP or public union criticism, but rather to appeal to the "baser instincts" of some voters.

Last weekend, the Progressive Conservatives took out a full-page ad in the Free Press outlining several policy positions, with the largest text highlighting the party's opposition to the landfill search.

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Every omission is a confession