48

Things like large 1” camera sensors, SiC batteries that offer 6-8k mAh, and other cool tech that would improve phones a lot. It’s not just Chinese brands either (e.g. Sony has an optical zoom camera on their flagship, Nothing has some excellent budget to midrange offerings).

It seems really weird, Apple/Samsung/Google are massive companies with so much money, yet they don’t try to offer this kind of tech on even their most expensive phones. In contrast, other phone makers have budget to midrange phones with insane battery capacities, Ultra models with innovative cameras, etc.

To me, it makes sense that Apple isn’t offering these kinds of things. They’re already extremely profitable and have the whole walled garden ecosystem that draws people in. Google focuses more on software rather than hardware, and their cameras are helped by software magic.

What surprises me is that Samsung isn’t trying to get better hardware to get more market share. If they had huge SiC batteries, large camera sensors, or other cool tech, it would definitely help sway buyers from Apple and other brands.

Especially since Samsung is struggling against both Chinese competition and, to a lesser extent, Indian competition. And in the U.S., they certainly want to steal market share from Apple.

What is with the reluctance of these massive tech companies from using the latest tech in their phones?

top 38 comments
sorted by: hot top controversial new old
[-] litchralee@sh.itjust.works 42 points 2 months ago* (last edited 2 months ago)

There was a video by PolyMatter recently on the economics of why Apple cannot yet move the bulk of iPhone manufacturing away from China (available on Nebula and on YouTube). This is perhaps the singular quote which helps answer your question, around the 02:35 mark:

Any country can assemble the iPhone. But Apple doesn't need to make an iPhone, it needs to make 590 every minute, it needs 35,000 per hour, 849,000 per day, 5.9 million per week. That's the challenge facing Apple.

The sheer scale of Apple's manufacturing -- setting aside Samsung's also humongous scale -- means that there might not be a supplier for that quantity of large image sensor or new-tech batteries. Now, Apple could drive that sort of market, and they probably are working on it. But as the video explains, Apple's style is more about finding an edge which they can exclusively hone, up to and including the outright buying out of the supplier. This keeps them ahead of the competition, at least for long enough until it doesn't matter anymore.

In some ways, this might sound like Apple has a touch of Not Invented Here Syndrome, but realistically, consumers expect that Apple is going to do something so outlandish and non-standard that to simply be jumping onto a bandwagon of "already researched" technology would be considered a failure. They are, after all, a market leader, irrespective of what one might think about the product itself.

Historical example of heavy R&D paying dividends until it stopped being relevant: Sony's Trinitron CRT patent expired just around the time that LCDs started showing up in the consumer space. Any competitor could finally start producing CRT TVs with the same qualities as a Sony Trinitron TV, but why would they? The world had moved on, and so had Sony.

In brief, Apple probably can't deliver to the world a new iPhone with massive image sensors right now. But that certainly doesn't mean they wouldn't have their camera team looking into it and working with partners to scale up the manufacturing, such as by increasing yield or being very clever, probably both. Ever since that one time an iPhone prototype was found in a Bay Area bar, their opsec for new prototypes has been top notch. So we'll only know when we know.

[-] sbeak@sopuli.xyz 5 points 2 months ago

Oh, that makes sense. Apple/Samsung manufactures way too many phones for the new and upcoming tech like SiC batteries and super large image sensors. Hopefully Apple (eventually) innovates again instead of adding yet another button.

[-] Clent@lemmy.dbzer0.com 4 points 2 months ago

If the tech proves out and scales, Apple and Samsung will eventually incorporate it but by that time the smaller players will have moved on to newer tech.

[-] scarabic@lemmy.world 1 points 2 months ago

Turning the question around, too, it is clear why small manufacturers MUST use all the top spec parts: they don’t have Apple or Google’s brand and ecosystem of services to fall back on. Who’s going to buy a phone from a nobody brand with no services or ecosystem that also has crappy specs? Apple and Google can get away with it, and cheaper parts are cheaper which helps their profit margins. Small brands have to try hard to wow the world and get noticed. One way to do that is to compete on specs. In my opinion it’s a crappy way. But it’s a way.

[-] 0_o7@lemmy.dbzer0.com 0 points 2 months ago

YouTube video as a source. And nebula ad as a cherry on top. Nice!

[-] tyler@programming.dev 29 points 2 months ago

The latest tech isn’t proven to last, might be harder to integrate, might require making design choices that affect the production line, the reliability of the phone, the battery longevity, the supply chain, the operating system, etc. Using the newest tech is a surefire way to make sure you have to do a recall, if you’re the biggest companies on the planet.

[-] nimpnin@sopuli.xyz 19 points 2 months ago

Most people don't really care about cool tech, they want a phone that just works

[-] sbeak@sopuli.xyz 6 points 2 months ago

I would argue that everyone wants more battery life and most people would appreciate better cameras too. Cool tech is useful tech. There’s a reason why other companies are adopting it

[-] nimpnin@sopuli.xyz 15 points 2 months ago

I really don't think the average person cares at all about improving the current picture quality of phone cameras. The pictures get posted on instagram or sent on a messaging app, and looked at once on a 6 inch screen. They are not getting printed. Most people wouldn't even notice.

Battery life is a thing people would maybe appreciate, but then again, people seem to be fine with charging their phones overnight, and current phones seem to last one day on one charge.

[-] sbeak@sopuli.xyz 3 points 2 months ago

But for instance, let’s say Samsung adopts SiC batteries. Battery life would be much better, so more people would buy Samsung phones over Apple and it would be one less advantage for going for the smaller brands vs Samsung. Plus, if you had two-day battery life, when the battery inevitably degrades, you’ll still have solid battery life.

[-] nimpnin@sopuli.xyz 7 points 2 months ago

when the battery inevitably degrades, you’ll still have solid battery life.

We used to have user replaceable batteries. The companies stopped making them and few people cared

[-] Peruvian_Skies@sh.itjust.works 6 points 2 months ago

Plus, if you had two-day battery life, when the battery inevitably degrades, you’ll still have solid battery life.

But the companies want you to buy a new phone when the battery degrades.

[-] sbeak@sopuli.xyz 2 points 2 months ago

fair enough. It's not very nice big tech, but they were never that nice to begin with

[-] corsicanguppy@lemmy.ca 2 points 2 months ago

We picking favourite features? Let's talk about headphone jacks. Make it .3mm thicker if all that volume can be consolidated on the header jack they ditched because apparently it can't fit and wasn't feeding their radio earbud business enough.

[-] 4am@lemmy.zip 14 points 2 months ago

Ask any apple fanboy/fanatic and they will tell you, and they will be correct: Apple rarely leads the charge. They wait and they bide their time, and they watch how a technology is applied and how it works well and how it fails, and then they engineer a solution that they believe to be a smoother user experience to everyone else, and only then do they drop a new tech.

Budget phone makers are trying to stand out and captivate a much smaller market segment, so they have to go big or go home, or else no one will care.

The big guys are so big that they can actually use the market itself as market research, and the big guys are so big they can hold out until they know they have a stable, proven solution.

[-] vrighter@discuss.tchncs.de 3 points 2 months ago

that would be more believable if they didn't release the apple vision pro.

Or the years they took biding their time before they finally implemented battery charge time estimation on ios.

Or the time biding their time refining, erm, copy and paste?

Come on!

[-] jellygoose@lemmy.ca 2 points 2 months ago

Copy paste has been available since iOS 3.0, launching alongside the iPhone 3GS.

I don’t know what you’re trying to say with the other two statements

[-] vrighter@discuss.tchncs.de 1 points 2 months ago* (last edited 2 months ago)

three, point, oh

for copy and paste.

Not one, but three point oh!

[-] douglasg14b@lemmy.world 0 points 2 months ago

Cherry-picked examples are cherry-picked examples.

The trend still sticks

[-] vrighter@discuss.tchncs.de 1 points 2 months ago

what trend? they made thi ipod, they made the iphone, they've been late, really really late, for very basic features on either. And a bunch of just plain bad stuff.

Butterfly keyboards, magic mouse, touch bar on macs, not cherry picked at all. There are tons of examples

[-] serenissi@lemmy.world 1 points 2 months ago

:cough: AI :cough:

[-] corsicanguppy@lemmy.ca 0 points 2 months ago

they engineer a solution that they believe to be a smoother user experience

You had me until this bit. I support my mom and the iPhone she got instead of an android. I have no idea how to use this thing, and she's the mother of 2.5 nerds. This swishy swoopy UI is so bad it's toxic.

But I think that's just a young and sparkle-addicted product management team who forgets that they need to sell to their market and who believe they know better.

[-] TheReanuKeeves@lemmy.world 12 points 2 months ago

A marketing prof once told me that a lot of phone companies, Apple in specific, split their projects up into several releases as a form of planned obsolescence. You're more likely to find this in matured and established brand names because they have the power of goodwill to retain their market share whereas an up and coming company relies on being innovative in the sense of being early adopters of new, sometimes not fully tested, technology.

So for example, you see 3 iPhones being released in the span of 2 years. Those were likely 1 project released in a deliberately staggered manner so that "fanboys" "early movers" "brand loyal" (basically materialistic people who either don't understand or love being manipulated by corps) will pay for 1 project that a team worked on, 3 separate times.

[-] massive_bereavement@fedia.io 16 points 2 months ago

I bought the first iPhone when it was released. It didn't have stereo bluetooth support, that was on the newer iPhone 3G.

However, except for the network adapter, both were hardware-wise exactly the same.

I found a kext file in my phone, that had disabled the function, as in:

"Bluetooth_stereo = false"

After enabling that, it worked like a charm.

That was the last iPhone I ever bought.

[-] sbeak@sopuli.xyz 1 points 2 months ago

Ah so things like Apple Intelligence being a staggered release

[-] TheReanuKeeves@lemmy.world 3 points 2 months ago

I've been off apple products for over a decade now other than my 2012 macbook that I basically just use as an exclusively youtube player so I'm not too familiar with Apple Intelligence, it looks like it's their proprietary AI algorithm so in that case, it's less staggered release and more the fact that AI gets better the more it is interacted with.

[-] sbeak@sopuli.xyz 2 points 2 months ago

In a nutshell, most of the promised features of Apple Intelligence wasn’t released on launch (notably, still no smart Siri), at first only things like image playground and note summaries.

[-] TheReanuKeeves@lemmy.world 1 points 2 months ago

It's possible that was deliberate but they don't usually announce things they don't originally plan on releasing as that can damage their reputation. Possible that they truly couldn't meet deadlines or that they were purposely trying to create hype, hard to say without being upper management in Apple

[-] sbeak@sopuli.xyz 2 points 2 months ago

Yeah, Apple Intelligence really was half-baked. Apple be Apple I guess

[-] TheReanuKeeves@lemmy.world 0 points 2 months ago

Ya we're talking about the company that secretly throttled phone performance and battery life so nothings outside the realm of possibility

[-] csolisr@hub.azkware.net 12 points 2 months ago

Samsung, being the largest manufacturer of South Korea, has an incentive to keep their production as in-house as possible. Which is why they're reluctant to license technology that they can build themselves, such as cameras.

[-] sbeak@sopuli.xyz 3 points 2 months ago

That makes a lot of sense. Samsung’s displays are also quite good too.

I still find it strange that they’re not trying to develop SiC batteries though, esp. for their foldables and thin “Edge” puone

[-] dustyData@lemmy.world 3 points 2 months ago

They probably are. But, this problem is also much larger for them than for other players. Oneplus is estimated to have sold 10 million phones over a one year. Samsung sold 4 times that number of s24 alone. If the suppliers can't provide that level of manufacturing then they have to build the supply chain themselves, and that takes a lot of time, R&D and money.

[-] sbeak@sopuli.xyz 3 points 2 months ago* (last edited 2 months ago)

SiC batteries would also help a lot for thinner phones like foldables (see Find N5 and XFold 5 from Oppo and Vivo compared to Samsung’s Z Fold 7) as well “thin phones” (see Samsung’s S25 Edge and Apple’s rumoured 17 Air)

[-] CookieOfFortune@lemmy.world 1 points 2 months ago

How do you know SiC batteries last and don’t have any long term issues that aren’t expected?

[-] sbeak@sopuli.xyz 2 points 2 months ago

Another thing, Qi2! Only Apple and the HMD Skyline support it. Why is that?

[-] wreckedcarzz@lemmy.world 3 points 2 months ago* (last edited 2 months ago)

Leaks show that the upcoming pixels will have it. Also because Apple opened up the (magsafe) standard only in 2023, and it takes time to implement things.

E: first link that came up https://www.androidpolice.com/pixel-10-finally-qi2-pixelsnap-addons/

[-] sbeak@sopuli.xyz 1 points 2 months ago

I find it interesting that, of all companies, HMD was the first to adopt it (aside from Apple)

this post was submitted on 13 Jul 2025
48 points (94.4% liked)

No Stupid Questions

43788 readers
128 users here now

No such thing. Ask away!

!nostupidquestions is a community dedicated to being helpful and answering each others' questions on various topics.

The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:

Rules (interactive)


Rule 1- All posts must be legitimate questions. All post titles must include a question.

All posts must be legitimate questions, and all post titles must include a question. Questions that are joke or trolling questions, memes, song lyrics as title, etc. are not allowed here. See Rule 6 for all exceptions.



Rule 2- Your question subject cannot be illegal or NSFW material.

Your question subject cannot be illegal or NSFW material. You will be warned first, banned second.



Rule 3- Do not seek mental, medical and professional help here.

Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.



Rule 4- No self promotion or upvote-farming of any kind.

That's it.



Rule 5- No baiting or sealioning or promoting an agenda.

Questions which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.



Rule 6- Regarding META posts and joke questions.

Provided it is about the community itself, you may post non-question posts using the [META] tag on your post title.

On fridays, you are allowed to post meme and troll questions, on the condition that it's in text format only, and conforms with our other rules. These posts MUST include the [NSQ Friday] tag in their title.

If you post a serious question on friday and are looking only for legitimate answers, then please include the [Serious] tag on your post. Irrelevant replies will then be removed by moderators.



Rule 7- You can't intentionally annoy, mock, or harass other members.

If you intentionally annoy, mock, harass, or discriminate against any individual member, you will be removed.

Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.



Rule 8- All comments should try to stay relevant to their parent content.



Rule 9- Reposts from other platforms are not allowed.

Let everyone have their own content.



Rule 10- Majority of bots aren't allowed to participate here. This includes using AI responses and summaries.



Credits

Our breathtaking icon was bestowed upon us by @Cevilia!

The greatest banner of all time: by @TheOneWithTheHair!

founded 2 years ago
MODERATORS