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Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

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[-] Imgonnatrythis@sh.itjust.works 2 points 1 week ago

Sounds illegal or certainly should be. I'm confident nothing will be done to stop them though. Frightening given I believe this to be one of the least evil US airlines.

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[-] Baguette@lemmy.blahaj.zone 2 points 1 week ago

Airlines and enshittification, what's new.

Happening right now with Southwest as well. In their infinite knowledge sw decided to remove what defined them: two free checked bags and cheap flights

Now there's a worse option called basic which has a shittier cancellation policy, no checked bags, and is more expensive than the previous budget tier

[-] Trimatrix@lemmy.world 2 points 1 week ago

Please let it be stupidly implemented such that I can convince the AI to pay me to fly Delta. (IMHO, how are they even a big airline player? I give it they are a step above Spirit but that’s all they got)

I have an idea for a business: a browser with vpn. the catch is that the vpn connects to the poorest areas of the country you live in, and the browser reports your machine as the most crappy thing that can browse the web - which should result in low, low prices everywhere!

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[-] j4k3@lemmy.world 2 points 1 week ago* (last edited 1 week ago)

That is a price fixing scam. It is why businesses are required to print prices. Altering pricing is prejudice and if it is not illegal, someone should suffer justice. This is as old as history itself. Delta is admitting to being a criminal organization. Never support the thieves and bandits stealing and looting. Never fly delta.

[-] bobs_monkey@lemmy.zip 2 points 1 week ago

Problem is that once Delta gets away with it, they'll all start doing it.

[-] GreenKnight23@lemmy.world 2 points 1 week ago

it would be a crime if the consumer protections weren't just rolled back to 1912 two months ago.

[-] Rainbowblite@lemmy.ca 1 points 1 week ago

THIS is why privacy matters. Big tech collects and sells all your data so they can use it against you. My model says your Mom is dying and you need to get there quick; oh man, you are gonna pay.

[-] Simulation6@sopuli.xyz 1 points 1 week ago

How do they get away with charging people different amounts for the same product? Couldn’t they charge more if they don’t like someone, like because they maybe a not white republican?

[-] UltraGiGaGigantic@lemmy.ml 1 points 1 week ago

I will pay zero because I dont want to fly anywhere.

[-] BackgrndNoize@lemmy.world 1 points 1 week ago

And now I will eliminate Delta airlines from my airline options when I travel, because fuck this shit

[-] Alphane_Moon@lemmy.world 1 points 1 week ago

I am assuming this is US only? I used to fly Delta a lot when travelling between Europe and North America.

[-] redwattlebird@lemmings.world 1 points 1 week ago

Consumer protections when?

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[-] Wooki@lemmy.world 1 points 1 week ago

Up next, Delta sales down 37%, ceo launches investigation

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[-] Machinist@lemmy.world 1 points 1 week ago

Woah.

From each according to his ability, to each according to his needs

This may be the true inverse of that statement. Automated for maximum efficiency/extraction.

Cyberpunk dystopic as fuck.

[-] minorkeys@lemmy.world 1 points 1 week ago* (last edited 1 week ago)

Making sure you pay the absolute most possible for everything you buy. Welcome to tyranny capitalism. You will be charged a poor tax in the form of optimised pricing exploitation.

that's econ 101.

Also the poor should have not seemed desperate.

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[-] brucethemoose@lemmy.world 1 points 1 week ago

This could really suck for us because customers without a good advertising 'paper trail' (like many on Lemmy, I imagine) could get slapped with high default pricing.

...Otherwise (if they default to low pricing), people would try to game it, and they're probably aware of that.

[-] UltraGiGaGigantic@lemmy.ml 1 points 1 week ago

what is my function

"You raise prices."

[-] Grerkol@leminal.space 1 points 1 week ago

Delta accomplishes this pricing through a partnership with Fetcherr, a six-year-old Israeli company that also counts Azul, WestJet, Virgin Atlantic, and VivaAerobus as clients. And it has its sights set beyond flying. “Once we will be established in the airline industry, we will move to hospitality, car rentals, cruises, whatever,” cofounder Robby Nissan said at a travel conference in 2022.

So soon even more AI will decide you have to pay more, and that extra money will be going to Israel, no doubt helping to fund their genocide

[-] raynethackery@lemmy.world 1 points 1 week ago

Soooo glad I don't have to fly anymore.

[-] ansiz@lemmy.world 1 points 1 week ago

How long before someone finds a glitch that allows them to trick the A.I. Into letting them get free seats or book the entire plane, etc.

[-] NotMyOldRedditName@lemmy.world 1 points 1 week ago* (last edited 1 week ago)

The Air Canada AI chatbot gave wrong policies to someone around bereavement flights, went to court, and Air Canada lost having to refund the ticket price difference.

They tried to claim they weren't responsible for the Ai.

https://www.cbc.ca/news/canada/british-columbia/air-canada-chatbot-lawsuit-1.7116416

So at least in Canada we have some precedent that if their AI pricing fucks up, it's their own fault.

[-] EndlessNightmare@reddthat.com 1 points 1 week ago* (last edited 1 week ago)

They tried to claim they weren’t responsible for the Ai.

Why wouldn't they be? They made the decision to use (and continue using) AI.

If someone gets drunk, they can't turn around and say "it was the alcohol's fault, not mine."

My question is rhetorical. I know the answer is: corporations, lobbying, and money.

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[-] Thedogdrinkscoffee@lemmy.ca 1 points 1 week ago
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this post was submitted on 17 Jul 2025
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