EA absolutely doesn't expect this to happen. They're saying they expect it, so that when B6 fails to....checks notes....sell 3.5 times more than their highest selling iteration, they can shutter the studio and strip it for parts, adding some more short term profit and buying some dipshit CEO some more time.

Setting unrealistic targets always ends well!

Me screaming "the tendency of the rate of profit to fall" at my computer monitor (I've never read Marx).

Edit: I meant to post this in the general mega.

Sounds like Dice is the next company to be shut down in future. Fucking 100 million users where Warzone/cod and Fortnite are a thing, lol.

If I have time I want to not buy this game

Considering (according to Wikipedia at least), the entire franchise has only sold 88 million copies, even if this was worded to be for the franchise to reach 100m would be a stretch.

100m copies sold for a single title would make it 3rd best selling game of all time loosing only to Minecraft and GTA V.

Even at the peak of the series' powers with Battlefield 1, as the employee notes, it achieved "maybe 30 million plus."

yeah imma go ahead and say this thing won't be three times more popular as battlefield 1. and with the price of games now breaking the 80 dollar barrier (and the almost certain 100~200 GB hard drive size + 60 GB day one patch if it's not just online download only) you're almost guaranteed to lose most sales outside north america, europe and japan. even if you went f2p im sure the majority of the audience for an FPS like this is already taken by CoD. this is just a tactic by EA suits to cut off dice.

Who is really gaining anything by saying such ridiculous numbers?

Sounds like they put the whole studio on a PIP

Lol, lmao

uh huh

100 millions players? what a very optimistic number.