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Only the business consultants who recommended rebranding "HBO Max" to "HBO Max" (over the course of three years) could've come up with something so bold.
If you ever feel like your job is meaningless, remember that there are people who are paid to be marketers.
It was McKinsey both times, and they made over 100 million dollars on it (not kidding)
Yep. The single biggest con job Zaslav ever fell for, and he fell for it twice.
He might literally be the worst man in show business. Both in terms of human decency and business acumen.
it would be HBO MAX+ next, or HBO ULTRA MAX+
They should tap into the gamer market. HBO Min/Max - Optimize your viewing habits to minimize not fun while maximizing fun fun!
They missed their chance to go 'HBO NOW GO MAX'
HBO PREMIUN PRO MAX+, for $10.99 more you get a extra "+"added to it.
So they merged, fucked up a whole bunch of properties and canned others and then just split like nothing happened?
Of course not. They also paid out millions in consulting fees and executive bonuses
The way out is through.
Points to them for not calling Warner Bros. "Discovery" and Discovery "Warner Bros.".
I was hoping for
Disco Bros and Warnervery
We're the Warner Bros!
And the Warner Sister!
And the Warner Very
Lol picturing the most aggressively non-binary Warner sibling saying that last line
What will they think of next?
Warner Brothers > fast forward > Time Warner (when i was child) > AOL Time Warner > WarnerMedia > Warner Brothers Discovery > Warner Brothers.
Damn, just lost a lot of money on my bets of "Warner Discovery" and "Brothers".
Merging the 2 companies is the best idea ever!
Splitting into 2 companies is the best idea ever!
Well, which is it?
That must takes a long time to decide :)
Some consulting firm surely was paid a few million to come up with these names.
Consulting Firm: Let’s roll the dice, do we wanna confuse customers with new names?
The people in charge are not smarter than you.
"I hate Discovery."
"This isn't the Star Trek show."
"Oh... never mind."
Hey, are we going to get the original Discovery channel back? Or any of the good ones from old cable? No? Oh well...
people refer it as STD, and people joked how bad the show is, and its a disease.
“You have no idea of the physical toll that two mergers have on a company”
I totally thought this was a joke...
How many meetings were wasted on that
12 meetings, countless emails, a 7-day relaxation retreat for all the CEO's and their spouses, and a separate 4-day retreat for the CEOs and their side pieces.
They decided this via the group message before the first meeting, but they had to make it look good for the shareholders.
“We Fucked It Up Corp.”
What's in a name?
Apparently a whole lot
We're at the point that any name recognition is worth serious coin
Ah, yes, I too remember AOL/Time-Warner...
this post was submitted on 28 Jul 2025
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