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If they suddenly care what Americans think they should just go ahead and rename the system “legos”.
😂
There's 2 things in this world that I hate. Intolerance for other people and the Danes.
Why does Thorfinn speak in broken English while Sasappis doesn't? Neither encountered it in their lifetimes, and both have been exposed to it for hundreds of years now.
You can spend 200 years listening to a language, but if you don't try to understand it you never will
Mm, good point. Thorfinn's not the brightest bulb, despite his power.
Also some people no matter how intelligent just can't fully grasp a new language. They can become functionally fluent but never academically perfect
Took me a minute
As a Dane who's also a big fan of Thorfinn, I am vexed. VEXED, I tell you!
(Also, amused that the viking and the hippie are dating, given my username 😁)
Don't talk with your mouth full!
Another company that doesn't need to, cow-towing to the cowardly cunt in the White House. Or is it the kitsch Gold House now?
Omg 😂😂😂 ive been calling it the gold leaf house recently
Fuck Lego. What does the k'nex annual report say?
Grand. That means this thing will probably be a real product within a decade. 😩
It's a sort of anti Brussels effect, I suppose: When fascism has infected the US, it starts spreading everywhere else, too.
My response to this is always...Putin really needs to die
After which someone worse will take his place and continue the same shit
What Russia needs is a fucking revolution full 1917 style where they murder the shit out of all oligarchs and setup a functional democracy
You think the bolsheviks should try again?
Maybe the second time it’ll work?
This isn't going anywhere. Climate change will make sure of that.
In the context of power and money, absolutely. Although the fascism is being generated beyond the US too: fossil fuel companies are considered to be the main proponents of disinformation to destroy social cohesion against minorities, for example.
Welp, fuck Lego too I guess. I hope at least some of their fans vote with their wallet and choose new hobbies a little less supportive of fascism.
As if I could afford any to begin with.
That would be assuming most corporations care about idealogies.
LEGO would sell their toys in Nazi countries simply to make money. Like any other corp, that's the one and only thing that matters.
Anyway, knock-off LEGO has become just as good as the real thing these days, but significantly cheaper to buy. Perhaps better, since knock-offs often have colours LEGO doesn't.
Everyone needs to remember regardless where they are based out of a multinational corporation is just that multinational. So they will do what they have to do to curry favor with a powerful government for corporate kick backs.
Plus regardless of how wrong it is the the people of the United States told the world what they want when the majority elected these clowns not only by the electrical college but also the popular vote. So companies are going to respond to what they perceive is what their markets want.
I hate it as much as the next human with even a little empathy but it's how the world works right now. Just like with countries, companies don't have morals they have interests. So there is no good or bad companies only whats in their interest at the moment.
The electrical college is truly a shocking way to run a country in the 21st century.
Good place to study electrical engineering though.
Didn’t John Goodman run that program at Greendale?
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This sucks, my daughter just got into Lego. I guess it's just another evil company I'll be boycotting.
If my daughter wants more Lego, I'll just buy it second hand
Good news: their patent expired, and offbrand lego now fits on Lego, at a third of the price.
The official bricks have a better feel than any of the off-brand versions I've encountered, though. Every other brand is usually too tight, or sometimes too loose. Lego spent a lot of time perfecting the clasping power, and it shows.
When have you last tried? The competition has changed immensely during the last couple of years, and there are brands now that have it dialed in just as well as Lego. I highly recommend checking out Lumibricks or Pantasy, those are best in class at the moment, and actually better than Lego in many ways, imo. Or maybe Cada, if you're more into the Technic side of things
OK, I haven't tried those. I am currently building the Pikachu from Mega Bloks with my young children, and they are having a noticeably harder time putting the pieces together than with similar complexity Lego sets. That being said, I love the design of the set, and the assembly instructions are arguably at least as good as Lego.
Care to share some of these offbrand 1/3 the price lego brands?
My recommendation is Lumibricks or Pantasy. They're not quite 1/3 of the price of Lego, more around 1/2 on average I think, but both offer the best brick quality that you're going to get from any company at the moment (they use the same supplier, gobricks). They're also both offering exclusively original designs, so no copied sets or anything like that, and doing a lot of stuff setting them apart from Lego. Lumibricks has light kits integrated seamlessly into every set and goes hard on printed pieces, no stickers anywhere. Pantasy likes using lots of metallic painted pieces, bigger custom molded pieces, and has a few interesting IPs.
If you're into Technic, there's also CaDa, and if you want very accurate display models you could look into Cobi. The later is a polish company that designs and produces entirely in Europe, in contrast to any other brand out there, but that also comes with a price tag that's pretty similar to Lego at this point.
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Well, their products were overpriced anyways, also still selling wizard legos...
well their patent dropped so you can buy "lego" pieces from china. If you are not a rich collector just go and buy 10k pieces from china for 20 bucks. Your kids won't mind.
Or 3d print them, it works too but it's more expensive
Their patents dropped ages ago, I got fake lego 100% compatible with the real one in the nineties, since my parents were poor.
The wizard lego is very disappointing, and goes completely against their other inclusive language. As for pricing, I'm not sure since quality is top tier. But I suppose the profits will tell us just how much room they have to lower their prices.
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Imo the title falsely implies that Lego not being a US company means they are completely independent and unaffected by US actions.
Lego presumably does substantial business in the US and thus is beholden to US jurisdiction and the whims of Trump to some degree. Them dropping diversity and inclusion from their reports just shows their priorities. However on that note Lego still being family owned lets us pin this decision more squarely on some particular individuals, rather than the usual vague mass of shareholders.
Damn. You’re right. I actually thought my title implied that connection, but I can see how it works the opposite way too. I’m not sure how to phrase it without editorialising too much / posting opinion as fact. I’m open to suggestions.
Profits before ethics.
Shame, I expected better of them.
Lego is an anti-family company.
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this post was submitted on 12 Aug 2025
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