1: I’m assuming (hoping) this wouldn’t be a full wipe and start over? It should just upgrade right?
Yes, you can upgrade in-place. If I recall correctly, you just have to change the release channel from LTS to non-LTS in the Sources app, then trigger an update (I don't quite remember how to do)
2: Do I need to do the whole USB route, and if so is there an option to keep everything (I’m hoping, I put a LOT of work into this so far and I don’t remember if that was an option on first install).
No, as I said above. But it's always a good idea to have backups if you ever need to wipe and re-install.
3: I remember a few apps I installed were specific to Noble, will this break those apps?
Hard to be 100% sure without knowing which apps and how they were installed, but most likely yes as their dependencies might no longer be available on Plucky.
4: It seems like there should be an option to upgrade from the desktop, but I don’t have that option. If I run
plasma-distro-release-notifier
I should get an update notification right? In which case I can just say “hell yeah!” and it’ll do its thing?
Refer to my first answer