Ummm, they already harvest your personal data to that extent. I guess some of the really paranoid might be caught in the wider net but honestly if you're that paranoid then you're probably not using social media directly anyway. The media too is bringing up this point in that it's a privacy concern but the internet is far less private than 99% of people think anyway, it's a data security concern but not a privacy concern.
Now, the recent age-checking for porn introduced by the e-Karen without any parliamentary or even media debate, that's something to be concerned about.