This mostly only happens to companies with outside investors, and it’s in order to make the investors happy.

Companies owned privately by one or a handful of people who all just want the company to keep going, make a decent profit, and be sustainable, don’t always exhibit the “need for growth” behavior.

It’s usually because the investors don’t really give a shit about the company or its mission, they just want money. Often this kind of “need for growth” bullshit is just short term growth, since that’s what most investors care about. It stifles the company’s ability to plan for long term growth and make the right decisions to achieve it.

Yeah that's the entire problem.

"Always bigger" is delusional or cancerous.

I didn't see a single top level comment be the devil's advocate so I will give it a try.

Humanity moves forward. Standards are always shifting. New technologies and needs are created everyday and people want to raise their standard of living to accommodate for new things. Also, global population has been growing since we stabilized food production in the 1800's.

If companies don't grow at least with population, that means tomorrow we will have less than today. If companies don't also grow with raising standards of living, that means someone stays poor. If companies don't also grow to match the complexities of producing new technology, that means we stopped in time technologically.

In a competitive system such as capitalism, you don't wait for more competitors to show up and fill this new ever-growing demand; you take that demand for yourself. So everyone seeks growth.

When a society does not grow (i.e. japan) for too long, capitalism doesn't break down immediately, but you clearly see it stagnates. Japan's population is not stable and their economy is facing major problems.

Whether growth is organic or fabricated is a related, but different, topic

They don't.

See local businesses that remain a single location for generations.

It is a want not a need.

It's not "companies", it'spublicly traded companies.

And the answer is quite simple really: the moment you become publicly traded your stock becomes your product, and everything else becomes a means to deliver better stock prices to your investors.

Not all companies are publicly traded, I patronise privately held companies wherever possible because as a client I'm still at the core of their business strategy, and I'm wary of the alternative.

At the end of the day, bad strategies result in bad products and services. Vote with your wallet, it's very possible.

Valuation of companies is partially dependent on growth. A company that is projected to grow is worth more than a similarly sized company because it is expected that future growth will make the company earn more in the future, which makes the company worth more now.

In the strictest definition, they don't.

Capitalism is minimally fulfilled when a business sells something for a profit and reinvests the profit (now capital) in the business. Hence the term. It doesn't have to grow the business, make new products, or do anything beyond maintenance of its processes, be that fixing or updating machinery or training employees. A single person selling tomatoes in a market in Madagascar that fixes of their tomato table with profits is perfectly capitalist.

Expecting constant growth is not a requirement of anything.

Idiots began to demand perpetual growth and other idiots began trying to make it happen. And then it became institutionalized. And then the idiots forgot they were idiots.

There are many answers to this.

First, this is not a general capitalism thing. It is more the specific flavor we have. Second, it is not an absolute rule, there are companies that don't focus on growth, but it is rare amongst massive companies.

The original idea of capital investment is that when you need investment for your company (e.g. to buy better machines, expand production, etc.) you let people invest (by buying shares) and then give them a portion of the profits gained from that investment (in the form of dividends).

However, most companies have figured out that if they don't pay dividends but re-invest the money, shareholders are still happy because their shares get more valuable as the company grows and they get to grow the company, which is good for CEO paychecks and lot of other things.

There are things like economies of scale (if you produce million units of something per year, it is almost always cheaper per unit than if you produce ten per year). So if you don't grow, your competitor that does grow could sell cheaper than you and put you out of business.

And a lot more.

Only workers are expected to be happy with good enough. The elite will never say the balance of thier bank account is good enough. And thus companies always need to grow bigger.

Shareholder demands are part of it, but also consider the pressures from competition, inflation, and debt.

If a firm isn't growing, competition will outgrow them and then gobble up their market share. If you have 100 employees and produce a nice product, you'll lose out to the firm that has 1000 employees and produces a nicer product. The competition is always growing, so your firm has to grow too. This leads to inflation - as every firm grows in competition with each other they heat up the economy and create more demand for fiat currency - so that means a firm needs to bring in more money every year just to stay afloat. And lastly, companies start out in debt and have to pay it off, and then accumulate more debt in order to outgrow the competition and outgrow inflation, which then in turn heats up competition even more and also causes more inflation.

Competition, inflation, and debt are part of a feedback loop that eventually results in overproduction and market collapse, the surviving firms buy each other out, and the process starts all over again. This is why markets go through boom and bust cycles.

It's a very irrational system that produces a lot of waste.

The reason cited even in privately held companies is pretty much because everyone else is doing it.

Their COGS (Cost of Goods Sold) rises every year. The markup on licenses, the physical hardware, the shrinkflation from the manufacturer, and COLA (Cost of Living Adjustments) for staff all cut into the operating budget (or the profit) of the company.

Under capitalism there are hardly any checks to this, so even companies that are not seeking to grow must raise rates else they will take a loss every year.

Nonprofit companies don't have this problem. It's an issue with capitalism.

I hate it. It even bleeds over into performance reviews. Like you'll never get a perfect score no matter how hard you work because you always have to be improving on something. It's supposed to be the sure fire sign of "success" but all it does is create impossible goals and bring everyone down.

Shareholder primacy. Thank you Dodge v Ford. Thank you Friedman Doctrine.

I highly recommend reading this https://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_Co.

There has to be some growth because inflation eats at the value of your capital every year.

What I was taught literally in fifth grade was this: "A company is successful when its profit is zero." Meaning, everyone has been paid and the company has lost nothing.

The way I was taught it was by the teacher asking the class and all of us getting it wrong with answers like "A company is successful when it makes a million dollars" and such.

I will never forget it.

Shareholder demand? Greed? Probably a lot of both.

One aspect I haven't read about: competitive pressure and economics of scale.

So, imagine two carpenters: they both produce one chair a day. They sell it and can sustain their families with that. Now the one carpenter works a little overtime and uses sharper tools: he's able to produce two chairs a day. He still needs only to sustain his family, so he could sell the chairs at 50% discount. But he goes for 75% of its original price. Still cheaper, he has more.

Everybody wants to buy those chairs now: they're the same, but one is way cheaper. The other carpenter loses business, he can't sustain his family anymore, because he needs to sell one chair a day at least. To keep up, his business needs to grow now.

if you look closer you'll note that it's very much related to whether a company is publicly trader or not, as soon as people are trading stocks you end up with a bunch of people who don't actually care about the company and those involved in it, they only care about making money.

a company that isn't having stocks traded around is able to focus on things other than growth, such as making sustainable revenue or being a public good (or a personal good, like a small café that barely makes any profit and just exists because the owners want to run a café).

Because greed