92
Why advertise on YouTube?
(feddit.de)
Because adverting works, yes even on you.
I hate this line of reasoning. I hate what advertising has become. Whatever advertising gimmicks might work on me, way more is wasted on gimmicks that at best I ignore, and at worst actively deter me from purchasing whatever they're selling. I'm a net negative as far as advertising is concerned.
Chances are those ads aren't aimed at you.
But even ads you hate leave an impression deep down in your brain.
The problem is, that impression is negative. And it extends to all advertising. I've actually trimmed my Facebook feed down to not having any ads. It's kinda funny looking through my feed as opposed to my wife's that's filled with ads as every other post.
Even negative attention is attention. If it bothers you then you’re thinking about it. If an advert bothered you enough to complain about it online or to someone irl then even though you’re not a customer, you’re a vector of transmission increasing their organic reach.
It’s an abhorrent concept.
But I don't specifically discuss certain ads. My comments on this post are basically my thoughts on it. I hate the way advertising has infested every aspect of life and take active measures to avoid or ignore it.
Yeah, like how nestle kept advertising to me so it made me look up all the dirt on their company, and now I'm a free advertisment for boycotting nestle. I pretty much bring up how dogshit and unhumane and criminally unethical they are on a daily basis.
Also, did you know that the guy Kelloggs is named for was a proponent of circumcision because it was supposed to make it to where your kids can't mastrubate?
Did you know that most chocolate and sugar are farmed using slave labor?
Did you know that asparatame, the leading artificial sweetener for diet drinks, is wayyyy worse for you than actual sugar?
Dont advertise to me or i will make it my lifes mission to sabotage your company in every way i possibly can.
That’s the thing though, most people don’t fall in the same demographic as you.
Remember when Subway had that annoying jungle “If you give a card you’ll get a sandwich.” or something like that? A long time ago right? It annoyed me SO much I have not even gone into a Subway since. Before that I had Subway for lunch probably 4 days a week.
So yeah, it left an impression alright.
And I went on 4 seperate days to buy 4 seperate cards and get a free sandwich with each. I also used to rarely eat there, but am once or twice a week now.
So yeah, it left an impression alright.
I hated these Dairy Queen commercials so much I haven't done DQ willingly in over 20 years. It used to be a regular thing to grab ice cream in a hot afternoon during the summer.
load more comments
(2 replies)
That may be true, but for every you (and me) that are deterred by some ads rather than inspired, there are more others. If it's didn't work, companies wouldn't spend the money.
And I think that's some of the issue that has grew to an uncontrollable mess. Advertising companies only care about getting ads in front of the most eyes. Sure some try to target specific audiences, but the terrible and predatory practices have led someone like me to actively avoid any messaging from ads. I'd hazard a guess that trying to limit advertising to people like me, might actually have a positive effect on advertising as a whole. Less wasted resources on such a disenfranchised segment that will not buy what they're selling.
I think ads could work better if YouTube didn't use them to make the free experience awful. They usually have neither to do with me nor with the content I tried to watch.
The thing is, it's quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that's a pretty abnormal lifestyle pattern. Plus I'm still susceptible to choosing specific items inside a shop, and I definitely susceptible when I'm looking for specific products and come across secret ads disguised as advice.
The beer Carling Black Label was specifically NOT advertised because It was determined that's what drew the customers to the product
Edit: I should clarify that over the years it has been variously advertised and not advertised. I was referring to a specific period in Canada. But then like all things, different brand managers take over, strategies change, and they went back to advertising it. They lost a lot of the customers that appreciated the fact that it wasn't advertised, but they gained manyfold more.
You know how there's often three sizes of something, say coffee, for example. Small, medium and large. Alternatively it could also be three price tiers; iPhone cheap, iPhone normal and iPhone expensive. Well more often than not the most expensive one is there so that people can go like: "$1499 for a phone?!? Absolutely not, I'll go with the more affordable $999" version" - just like Apple wanted you to.
Customer behaviour is among the most studied psychological phenomenoms out there. No matter how stupid you think some ad is, it still works. It might not make a noticeable difference on individual level, but when you show an advertisement to million people, then it starts showing effect.
But what you described isn't really an advertising gimmick. I'm aware of the pricing gimmick but how will I know what price an iPhone is of I never absorb an ad? In fact I almost ditched samsung last time I bought a phone (due to their bullshit bloatware which I consider an extension of advertising). It was only because it was the cheapest that I got another one. Advertising didn't positively affect my choice in any way.
I wish I could tell YouTube, I can't buy a car or sell a house, I'm not interested in football an I don't wear make up or womens' underwear.
load more comments
(11 replies)
Not on me, I shoved an Uno-Reverse Card up my Nose and now the Ads think about me.
Not really, it just has to work on a few people.
With how cheap online ads are, if just 1% of people are stupid enough to act based on ads, it makes them worth it.
Hot take time.
Advertisements are not there for you to immediately buy something or even buy something in the next few days. Advertisements are there to associate a company with a product or service.
If you see an advert for washing powder the advertisers are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying "what about Fab or Omo?"
There was a show on the Australian Broadcasting Corporation years ago called The Gruen Transfer where advertisers would discuss each other's ads and kinda pulls back the voodoo on advertising.
People learning about your product or service is the big battle of commerce.
At one end of the spectrum, you have a company like Sriracha, $0 spent on advertising. They had faith that word of mouth would suffice.
At the other end of the spectrum, we have McDonald's. McDonald's was advertising on billboards in videogames, in the 2000s. Ask 1 billion people to name 5 burger joints.
🤷♂️
are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying “what about Fab or Omo?”
That's still secondary, I think. Advertising is mostly about getting the stores to stock it so that you can buy it.
There is also a similar CBC show (and podcast) on the same topic by a long-time advertising industry insider.
Under the influence by Terry O'Reilly.
load more comments
(1 replies)
Because a ton of people are still influenced by ads, and even if they didn't exist ads serve to keep the product/company in the public conscious. It keeps people talking about the product or informs people that the new movie/phone/whatever is coming out soon.
The more a company spends on advertising, the more they sell. You might be annoyed by the ads, but somewhere someone pulled out their credit card watching the exact same thing.
load more comments
(6 replies)
I’ve seen a few video games and movies that I’ve gone on to look into from YouTube ads.
90% of them are total annoying bollocks though.
Occasionally I get an ad for something I want more information about. It’s rare, but it happens.
Simple: it's a really big video sharing website, so it's the logical place for us to put movie trailers on there.
view more: next ›
this post was submitted on 22 Oct 2023
92 points (87.1% liked)
No Stupid Questions
35868 readers
710 users here now
No such thing. Ask away!
!nostupidquestions is a community dedicated to being helpful and answering each others' questions on various topics.
The rules for posting and commenting, besides the rules defined here for lemmy.world, are as follows:
Rules (interactive)
Rule 1- All posts must be legitimate questions. All post titles must include a question.
All posts must be legitimate questions, and all post titles must include a question. Questions that are joke or trolling questions, memes, song lyrics as title, etc. are not allowed here. See Rule 6 for all exceptions.
Rule 2- Your question subject cannot be illegal or NSFW material.
Your question subject cannot be illegal or NSFW material. You will be warned first, banned second.
Rule 3- Do not seek mental, medical and professional help here.
Do not seek mental, medical and professional help here. Breaking this rule will not get you or your post removed, but it will put you at risk, and possibly in danger.
Rule 4- No self promotion or upvote-farming of any kind.
That's it.
Rule 5- No baiting or sealioning or promoting an agenda.
Questions which, instead of being of an innocuous nature, are specifically intended (based on reports and in the opinion of our crack moderation team) to bait users into ideological wars on charged political topics will be removed and the authors warned - or banned - depending on severity.
Rule 6- Regarding META posts and joke questions.
Provided it is about the community itself, you may post non-question posts using the [META] tag on your post title.
On fridays, you are allowed to post meme and troll questions, on the condition that it's in text format only, and conforms with our other rules. These posts MUST include the [NSQ Friday] tag in their title.
If you post a serious question on friday and are looking only for legitimate answers, then please include the [Serious] tag on your post. Irrelevant replies will then be removed by moderators.
Rule 7- You can't intentionally annoy, mock, or harass other members.
If you intentionally annoy, mock, harass, or discriminate against any individual member, you will be removed.
Likewise, if you are a member, sympathiser or a resemblant of a movement that is known to largely hate, mock, discriminate against, and/or want to take lives of a group of people, and you were provably vocal about your hate, then you will be banned on sight.
Rule 8- All comments should try to stay relevant to their parent content.
Rule 9- Reposts from other platforms are not allowed.
Let everyone have their own content.
Rule 10- Majority of bots aren't allowed to participate here.
Credits
Our breathtaking icon was bestowed upon us by @Cevilia!
The greatest banner of all time: by @TheOneWithTheHair!
founded 1 year ago
MODERATORS