Misha ❤ This guy was also a plushie and made into other toys and a porcelain figure, was going to buy one for my kid for Christmas. You can still find these in the second hand market here.

Isn't this a mascot from the soviet union? I want to say I've seen it before.

It's kind of odd the bear is smiling, when it's a cultural thing for them to not smile in pictures themselves.