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Five Guys’ chief executive officer, Jerry Murrell, said he gave a $1.5m bonus to employees of his US-based burger restaurant chain because “I didn’t want anybody shooting me” after the company recently “screwed … up” a buy-one-get-one-free promotion.

Murrell did not elaborate on the comment, which he gave to Fortune in an interview published on Wednesday – but it came a little more than a year after the UnitedHealthcare CEO Brian Thompson was shot dead on a midtown Manhattan street in what was widely considered a murderous rebuke of the US health insurance industry’s profit-driven practices.

Fortune’s conversation with Murrell revisited a two-for-one promotion that Five Guys organized in February to celebrate its 40th anniversary that proved to be much more popular than the chain expected. Five Guys’ app crashed as customers sought to take advantage of the promotion, and many overwhelmed chain locations discontinued the offer early, inviting backlash on social media.

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[-] sp3ctr4l@lemmy.dbzer0.com 15 points 1 week ago* (last edited 1 week ago)

If murdering billionaires in the street scares them into ... improving the material conditions of their workers...

The needs of the many outweigh the needs of the few.

There really aren't that many of them.

[-] AlecSadler@lemmy.dbzer0.com 3 points 1 week ago

This is what I keep saying but everyone gets pissed at me for not being diplomatic.

Yeah, because your average billionaire or even high-end millionaire gives two shits about diplomacy.

[-] sp3ctr4l@lemmy.dbzer0.com 4 points 1 week ago* (last edited 1 week ago)

I am actually surprised, normally when I say something like this, a whole bunch of people pop in to call me an insane hypocrite coward terrorist.

But uh yeah.

The whole point is to dispense with the formalities.

Because the formalities... are the system.

The system that is run by... apparently, largely a lot of literal child fucking murderers, who just also happen to have a lot of money, from fucking people over in slightly less literal ways, as a lifestyle.

[-] BarneyPiccolo@lemmy.today 1 points 1 week ago* (last edited 1 week ago)

Another example of the real Free Market at work. He was worried about backlash from both employees and customers, and came up with the only solution a Sociopath Oligarch can - throw money at it. But the point remains, he was responding to threats from the marketplace.

Luigi is another great example. That CEO's policies hurt enough people that it eventually spawned a customer angry enough to take action. In the wake of that action, his company, and OTHER health insurance companies loosened up their denials, and a lot of people got health care that had previously been denied.

THAT'S a perfect example of the Free Market working the way it's supposed to. MAGA should be thrilled, right? Nah, the LAST thing they want is a Free Market. They want a market that they can easily manipulate for their own profit gains.

[-] CompactFlax@discuss.tchncs.de 2 points 1 week ago* (last edited 1 week ago)

Wikipedia says 5000 employees. $300 each. On $2.2b sales in 2024.

What’s his personal incentive?

[-] chefsWeWe@lemmy.zip 3 points 1 week ago

That's sales not profit. 5 guys is very successful but not to profitable. They use high quality ingredients, prine locations so rent is very high. Their bread is only made ina. Few locations and goes bad in less than a week. It's a tight ship they run. I was a GM there for a while. Seen the PNL every month for my bonus. Labor cost and food cost was about the only thing I really could control, everything else was through the roof.

[-] Alienmonkey@mander.xyz -1 points 1 week ago

Thank you for your service.

5Guys is an institution and no 5Guys slander will be tolerated in our home.

This story does highlight how hard it is to scale bonuses across organizations. Even after knowing the realities of the P&L I fantasize about generating enough extra to windfall people. "If we just had a spare $2m we could..."

.. then when you see the math per head, even cutting executive staff, numbers like that turn into a one time $100 distribution which, after tax is like $70.

The game be the game. Quality, Service, Price, pick two.

5Guys is a rare example of hitting all three imo.

[-] 13igTyme@piefed.social -2 points 1 week ago* (last edited 1 week ago)

High quality ingredients?

Doubtful

Edit: I guess I have to be the bearer of bad news. Five guys is greasey garbage with sugary peanut flavor.

[-] NOT_RICK@lemmy.world 5 points 1 week ago

They use fresh beef and peanut oil for their fry oil. They could save a lot of money using frozen patties and soy or canola oil.

[-] PapaStevesy@lemmy.world 5 points 1 week ago

Quality is relative. For fast food in America, Five Guys is high cuisine. And, at least from the four or five locations I've been to, they're extremely consistent.

[-] atomicbocks@sh.itjust.works -2 points 1 week ago

And yet, I can still get a better burger for cheaper from half a dozen mom and pop shops in my town that all pay their people more than minimum wage.

Seriously, 5 Guys is high on my list of most disappointing burgers.

[-] Alienmonkey@mander.xyz 2 points 1 week ago

Better is relative in this case. Yes, there are amazing local (typically brewery around me) places, usually but not always at higher price point.

But sometimes that greasy, made the way I want it, perfectly soaked bun is the only thing that will do.

And for consistency in both service and food across any and every location I've been in, at this point they are unmatched on their space. For someone with a sensitive stomach, I can eat their burgers without future repercussions - no other fast food can do that. Not even whatabuger.

If I see a 5Guys when traveling it's like an oasis.

[-] ByteJunk@lemmy.world -1 points 1 week ago

Let me take a page from Democratic advertising geniuses: hey, at least it's not McDonald's amirite

[-] NotSteve_@piefed.ca 1 points 1 week ago

And his wife still thinks he was stupid for that

Murrell joked that he preferred the employees receiving the bonus over his wife getting “a new fur coat”.

“She still looks at me like I’m stupid, but I thought it was worth it,” Murrell was quoted as saying by Fortune. “They worked so hard. They were so overwhelmed.”

[-] daychilde@lemmy.world 1 points 1 week ago

I would be surprised if his wife said any of that. It was probably all just said for the interview.

[-] Fishnoodle@lemmy.world 1 points 1 week ago

Good. You should be afraid of getting what you deserve. And you still owe your employees a lot more

[-] null@lemmy.org -1 points 1 week ago

Five Guys Bourgeoisie & Fries

[-] darthsundhaft@piefed.social -1 points 1 week ago

For the mediocre puny sized burgers they sell now, I wouldn't be put off if they still offed 'em. Disgrace

this post was submitted on 28 Mar 2026
17 points (100.0% liked)

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