980
Edit: As @bdonvr@thelemmy.club points out below
The gender orientation of the firefox logo is something I haven't thought about ever.
What's the point of this?
The point is that you've fallen for some idiots on X making up culture war bullshit.
Kit's supposed pronouns aren't mentioned by Mozilla anywhere in any Mozilla announcements.
One news site attributes this quote to Mozilla
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That's the one and only place that even remotely mentions it as far as I can tell. And it's not even a statement that it's NB or they/them... More like it's a fictional mascot call it what you want.
Mozilla uses "they're" to refer to Kit, but other than that there's no explicit statement at all.
Kit is a companion, not a commentator. They’re not here to deliver punchlines. Kit shows up as a small signal that Firefox is working for you, then steps back so you can keep moving.
I used "they" etc. when I don't know the gender of the person I'm talking about. I feel like that's the safest assumption.
load more comments
(2 replies)
load more comments
(5 replies)
True, it was just "a fox" for me so far. I didn't really care about the gender of a drawing. I guess it is a good awareness move though
Feels like a publicity stunt more than a genuine attempt to include non-binary people.
load more comments
(1 replies)
To me, this feels more like a PR move than an awareness move. Kind of like: "We don't wanna do anything substantial so uuuuh let's just make our logo non-binary".
load more comments
(2 replies)
load more comments
(1 replies)
It's a distraction from the real important issue, which is...
...what does the fox say? /j
Well, if I was creating a mascot, and I didn't want to think about their gender orientation... they/them pronouns are what I would use. Mozilla actually didn't announce the mascot's gender. People just saw they/them pronouns and made the inference from there.
load more comments
(18 replies)
By the way this is NOT a new Firefox logo. It's just the fox mascot drawing that may be used in other parts of the UI like the welcome screen after a new install, or on social media.
The actual logo remains unchanged.
On top of that nowhere in the announcement are the supposed pronouns mentioned: https://blog.mozilla.org/en/firefox/meet-kit/
Actually the whole thing may be bullshit. Literally the only Mozilla reference I can find to Kit's pronouns is a statement given to like one or two blogs, and it says that any pronoun is acceptable.
Kit (he/she/they/them/it) is the user’s constant companion. Wherever they choose to roam, Kit will accompany and guide them with clever, playful encouragement and support — giving the user the confidence to run free.
That's attributed to Mozilla here: https://www.neowin.net/news/firefox-has-killed-its-old-mascot-heres-what-the-new-cute-one-looks-like/
All other references seem to be chuds on X claiming that it's explicitly they/them and acting like Mozilla is making a big deal about that. As if it matters either way.
If you had some kind of reaction to this post you've fallen for culture war bullshit propaganda, congratulations.
load more comments
(5 replies)
What if.... hear me out.... what if we remove the focus on gender altogether? What if we stop engendering things that don't have genders? Like logos... and behavioral attributes...
Since Mozilla actually didn’t and the post is based on a lie, I’ll say congratulations, your reaction is almost certainly what they were hoping for
load more comments
(7 replies)
Just don't go as extreme as trying to de-gender languages, like Spanish, which is a gendered language (as are several others):
There is no latinx, only latina and latino. Whoever uses latinx unironically can fuck right off, for being an ignorance cringelord.
load more comments
(3 replies)
Has anyone even thought about the gender of the original?
Why would you even bother?
Everyone knows the original was a hetro white male.
Waterfox needs to catch up with a gender-fluid fox
Wait, there is a Waterfox? Is there also an Earth and Air fox? Then we could have an AvatarFox!
load more comments
(7 replies)
At risk of being abrasive...
I see blue checkmarks, I downvote. Nothing personal. But I don't want to support that even indirectly.
Eh at this point I'm just sick and fucking tired watching sexuality become nothing but marketing bait. People's sexuality and gender are becoming nothing but a two cent market gimmick and it's fucking insulting.
This isn't cool representation! It's hey lgbtq people your stupid and fucking easy. Look we can use the right words. Trust us and buy our shit.
It's just the fucking corporatization of rainbows in June all over again.
watching sexuality become nothing but marketing bait.
This is what I figured what would happen once people started pushing for more explicit sexuality acceptance. This is the bed they made.
Trust us and buy our shit.
This is also due to people inside said corporations pushing for this shit due to ideological reasons.
*some LGBT:* Give us the positive attention and validation that we crave! *Large Corporations, seeing opportunities:* OK *some LGBT:* No, not like that!
Again, welcome to their bed.
It's not just corporations. It's influencer-grifters like Pirat_Nation.
...And, to be blunt, reposters who further spread the ragebait, like OP.
The platforms, ultimately, are what facilitate "marketing bait." But I dunno what to do about that, as human being simply cannot help themselves once they see stuff like that. It works, apparently.
"Becoming" as though "sex sells" hasn't been a thing for literally as long as we've had the concept of commerce…
load more comments
(1 replies)
Good instinct. Pirat_Nation is a grifter/ragebaiting account. No one should be giving him visibility.
I mean, yeah... It's a blue checkmark account.
At this point, if you're paying for extra engagement on Twitter, that is beyond "benefit of the doubt." It seems safe to assume its some kind of attention farm.
The old one was also non-binary. Prove me wrong.
(Honestly, I just don't care. Load the web page and render some JavaScript already)
Just search for "Firefox Chan". And maybe keep on SafeSearch too...
And maybe keep on SafeSearch too…
No, I don't think I will
load more comments
(3 replies)
That's stupid, it was genderless before until they brought it up.
Mozilla didn't bring it up. The story is made up by right-wing trolls.
Are telling me they fired the previous mascot to hire a gender minority? Smh
It uses qubits sorry. Get a quantum computer loser
I never knew or thought about the old one's gender.
Non-binary PC is just a quantum computer innit?
No, ternary exists. We could have built computers with triodes.
load more comments
(3 replies)
I have a friend IRL called Kit, who also happens to use they/them pronouns.
Because it was what before? Why do we care about the gender identity of the fox mascot of a web browser?
Don’t answer, please
load more comments
(5 replies)
view more: next ›
this post was submitted on 11 Apr 2026
980 points (96.1% liked)
Memes
15567 readers
684 users here now
Post memes here.
A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme.
An Internet meme or meme, is a cultural item that is spread via the Internet, often through social media platforms. The name is by the concept of memes proposed by Richard Dawkins in 1972. Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations.
- Wait at least 2 months before reposting
- No explicitly political content (about political figures, political events, elections and so on), !politicalmemes@lemmy.ca can be better place for that
- Use NSFW marking accordingly
Laittakaa meemejä tänne.
- Odota ainakin 2 kuukautta ennen meemin postaamista uudelleen
- Ei selkeän poliittista sisältöä (poliitikoista, poliittisista tapahtumista, vaaleista jne) parempi paikka esim. !politicalmemes@lemmy.ca
- Merkitse K18-sisältö tarpeen mukaan
founded 3 years ago
MODERATORS