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I'm sorry, did everybody else not see this coming from miles away? This is the private equity playbook.

  1. Make a service so cheap as to seem to good to be true to attract customers.
  2. Gain a loyal base of people
  3. once theyre locked in, squeeze them for all they're worth.

When something is too good to be true, you ALWAYS have to be ready to either jump ship, massively change how you do things, or pay through the nose.

[-] BassTurd@lemmy.world 10 points 1 week ago

I've been preaching this for the past couple of years. Everything up until now has been entirely about gaining market share, and AI will never be cheaper than it is right now, and it's not cheap.

Just look at the "earnings" for companies like openAI. They are 1000+% in the red. It's impossible for them to change their sales model enough to make that profitable. As more data centers go up, the operating costs are also going to go up.

I've been telling people that now is the best time in the past decade or more to learn how to code. There will be positions available in the coming years when the only junior devs available are vibe coders.

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[-] snooggums@piefed.world 10 points 1 week ago

Pretty sure they picked the wrong tech to try and lock people into. It isn't hardware and doesn't have some kind of proprietary interface that takes time to get used to when switching. Some models might be better than others at specific things, but not enough to justify the prices they are going to charge for output you have to review and fix.

This is literally the easiest thing to jump ship from.

[-] OwOarchist@pawb.social 5 points 1 week ago* (last edited 1 week ago)

That's the stupidest thing about these AI companies' valuation.

They don't even really own anything!

Their models -- their main proprietary IP -- are not copyrightable or patentable, and not legally protected in any way. Any competitor can copy them at any time and then offer the same service for cheaper, without the overhead costs for training. The giants of the AI industry could easily be undercut and replaced at any time.

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[-] SalamenceFury@piefed.social 4 points 1 week ago

If you're a pure vibe coder, this is literally 9/11.

[-] blargh513@sh.itjust.works 3 points 1 week ago

It would be if so many companies hadn't bought into the microsoft ecosystem so hard. My company did the usual BS of "well we have an e5 license so it's free". Now we are married to all their stupid shit and have no relationships with other providers. End of the month gonna be expensive. Now expect a scramble to cut master service agreements and contracts with others in a panic.

[-] jagermo@feddit.org 1 points 1 week ago

All of them also bring their own comfortable export feature.

"I want to share all of this with my team. Create the prompt that is necessary to do this"

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[-] kescusay@lemmy.world 8 points 1 week ago* (last edited 1 week ago)

The unique thing about GitHub Copilot (and all the other vibe-coding tools) is that they're speed-running the playbook because this shit is not profitable. It can't be. Their costs scale up with usage, unlike every other business that can take advantage of economies of scale, so they've skipped the slow, steady enshittification phase and jumped directly into the "squeeze blood from this stone to keep the scam going a little longer" phase.

[-] HaraldvonBlauzahn@feddit.org 2 points 1 week ago

they’re speed-running the playbook because this shit is not profitable.

Wait, what? You say it is a scam? A kind of technical Ponzi scheme? A Madoff syndicate on steroids?

[-] pooterbroo@programming.dev 2 points 1 week ago

Plain inference is profitable actually, that's why there are a hundred inference providers on OpenRouter who compete by undercutting each other. The labs however aren't profitable because training the models is a huge drain.

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[-] BladeFederation@piefed.social 2 points 1 week ago

Good sign that it may be over soon.

[-] ripcord@lemmy.world 2 points 1 week ago

Absolutely 100% do not count on it

[-] pluge@piefed.social 4 points 1 week ago* (last edited 1 week ago)

The crazy thing is, this isn't really a "squeeze" in the traditional sense. The problem was that every single mainstream AI product has been heavily subsidized....because it's wildly expensive and not even close to being profitable.

That sort of subsidization was only going to last for so long. The dam is starting to crack. People aren't ready to pay what AI truly costs.

[-] badgermurphy@lemmy.world 3 points 1 week ago* (last edited 1 week ago)

And it doesn't seem like they ever will be. The LLM value proposition is already dubious at today's subsidized rates.

[-] halcyoncmdr@piefed.social 3 points 1 week ago

This is going much faster than most private equity enshittification. That usually takes about 5 years to start. And has a system or hardware that makes switching painful. That doesn't apply here, it's easy to switch and almost a drop in change.

[-] badgermurphy@lemmy.world 5 points 1 week ago* (last edited 1 week ago)

They are burning money so quickly that they don't have the luxury of using the "slowly boil the frog" standard VC tactic, so they have to start the boiling before the frog is comfortable.

[-] JensSpahnpasta@feddit.org 3 points 1 week ago* (last edited 1 week ago)

Yeah - people are talking about replacing jobs with AI. As if it is not totally obvious that people like Sam Altman will totally bleed you dry after you fired all your workers. You will not save on your wage bill, you will simply give the money to Sam Altman

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[-] CosmoNova@lemmy.world 2 points 1 week ago* (last edited 1 week ago)

I remember having to sit down my boss and explain how it can only become more expensive over time. It’s the big tech playbook after all. Didn‘t matter. I‘m told again and again how AI is only becoming stronger and cheaper. Especially during salary negotiations. Nasty stuff. They know I know it‘s BS and they still cling to this nonsensical narrative because it would be very beneficial to them and very bad for me.

[-] boonhet@sopuli.xyz 3 points 1 week ago

Open weight LLMs are actually pretty cheap because there are competing providers. But something tells me your boss isn't using openrouter to find the best price per million tokens lol

[-] Aneorthisio@lemmy.ml 1 points 1 week ago

The strategy is always to gain a monopoly or near monopoly on a market before pushing for the enshittification of the product to reduce costs and maximize profits, once customers have become dependent on said product, then pray that most choose the path of least resistance which is staying and dealing with the worse and more expensive version of what they're used to rather than retraining or restarting from zero elsewhere.

Capitalism 101.

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[-] yucandu@lemmy.world 8 points 1 week ago

You mean you guys don't rotate between 10 free accounts and use their monthly quotas?

[-] DacoTaco@lemmy.world 7 points 1 week ago

That many free accounts is against their user agreement though hehe

[-] MangoPenguin@lemmy.blahaj.zone 13 points 1 week ago

What are they gonna do, close your accounts and make you sign up for 10 more? lol

[-] Rentlar@lemmy.ca 7 points 1 week ago* (last edited 1 week ago)

Oops. Now that users are being to made to pay something closer to the true cost of AI inference, no one will like using it anymore. Could this be what ultimately sets off the bubble *collapse?

[-] boonhet@sopuli.xyz 3 points 1 week ago

Users are paying way more than the cost of inference. Look up inference prices of high end open weight models vs claude or gpt. Cheaper by an order of magnitude.

It's the constant training of new models that's losing them money. New version is out every month.

[-] Rentlar@lemmy.ca 1 points 1 week ago* (last edited 1 week ago)

To clarify, AI companies charging the cost that would make the inference profitable for them, against the operating costs and financing costs on new capital expenditures (new data centres, new compute and new model training*), is more than what most people appear to be willing to pay. That cost is indeed more than just the cost of inference incurred by the AI company.

*(I'm being generous and including model training as capex for the sake of argument, even if I personally think to continue the hypetrain, continuous model improvements are core to AI companies' operation.)

[-] magic_smoke@lemmy.blahaj.zone 7 points 1 week ago
[-] Karyoplasma@discuss.tchncs.de 7 points 1 week ago* (last edited 1 week ago)

Joke's on them, I never used it. Fuck AI.

[-] Grandwolf319@sh.itjust.works 5 points 1 week ago

What I want to know, is that are they just charging closer to the real cost or the actual real cost.

Chances are they would want to slowly increase the price à la boiling frog method.

And once that happens, then they have to increase it again to make profit, AND that has to measure up against regular ways of making money so it can’t just be barely profitable.

It’s a long road ahead for them

[-] flamingo_pinyata@sopuli.xyz 3 points 1 week ago

The 2 remaining devs using Copilot will leave it.
It's rare to see such a clear example of first-mover disadvantage as GitHub Copilot.

[-] mushimas@lemmy.ml 3 points 1 week ago

Honestly, only Tesla comes to mind. Maybe bleeding edge tech frontier is the one place where first movers RND cost is heavy enough to make it irrecoverable.

It's interesting to contrast this w/ the field of medicine; RND cost can be recovered by squeezing the folks in the domestic market.

[-] jaykrown@lemmy.world 3 points 1 week ago

Why would anyone use Copilot when you have so many other options. Cursor just released Composer 2.5 and it's actually decent. I should have a job right now doing this.

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[-] PumpkinEscobar@lemmy.world 2 points 1 week ago

I was still using my copilot account, figured I’d see how the new pricing worked. I blew through 60% of my max+ limit in 1 day on absurdly light usage, promptly cancelled rather than upgrade from the $39 / month plan to the $100 /month plan.

I do think there’s a productivity help from AI but vibe coding everything is miserable and gives awful results. Targeted AI usage makes sense and I’ll refine my local AI usage and tooling for that.

[-] teslasdisciple@lemmy.ca 2 points 1 week ago

"For basically nothing'... If it's basically nothing then use your damn brain to do it.

[-] sommerset@thelemmy.club 2 points 1 week ago* (last edited 1 week ago)

Push Chinese models. Deepseek, kimi, qwen etc.

No datacenters locally and local oligarchs won't have that much power over us. They won't be lobbying that much against humans if local oligarchs can't make money

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[-] LovableSidekick@lemmy.world 2 points 1 week ago* (last edited 1 week ago)

Is the answer don't use copilot, or am I just talkin' crazy?

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this post was submitted on 02 Jun 2026
93 points (100.0% liked)

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