Yeah, there's absolutely a place for arguments that aren't full-bore "capitalism is evil, forward the revolution!" Some people need to be eased into that space, and articles like this, that show how fundamentally stupid and terrible Musk and company are, are a great way to get people to start asking HOW dingbats like that got power. And it's not the longest journey from there to questioning whether something is wrong with the system itself.

(There are failure states, of course- namely, reinforcing the neoliberal idea that if you just put better people in charge of a system, it will work better. But that's a question of execution, not of tactical validity.)

ehhh I hear you, but pathologising them seems to run the risk of like the femicide and rape conversations where people use the idea of certain men being "monsters" to avoid critically examining their friends and loved ones.