Is this kinda like how our management team calls the ‘users’ table in our DB the ‘Identity Store”?

Well yes, you're going to need a lot of buckets to create a lake

So much nomenclature in tech is watered down and obfuscated because we let marketing monkeys make decisions.

Indeed.

Shots fired

Relatable

You're wrong, I got a data lake of s3 buckets with parquet files at work. We're totally different.