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Since 2022, Kellogg has been running an ad campaign encouraging families, with the help of Tony the Tiger and Toucan Sam, to break out of their boring dinner rotation and swap in the occasional bowl of cereal. “If you’re tired of cooking chicken over and over (and the kids are bored of eating it) we’ve got something you’ll want to try,” the description for one of the advertisements read. “Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”

That commercial didn’t inspire nearly the same amount of dialogue as when — nearly two years later, on Feb. 21 — WK Kellogg Co. CEO Gary Pilnick also suggested customers eat cereal for dinner, likely because instead of positioning it, as the advertisement had, as a little treat, he suggested it as a solution for families feeling throttled by food inflation.

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[-] FlyingSquid@lemmy.world 56 points 2 years ago

“Turn off the stove, pop open the pantry and pour your favorite Kellogg’s cereal for dinner!”

If I wanted to live like I was in college, I'd re-enroll and find a new career path.

[-] solarvector@lemmy.zip 44 points 2 years ago

Coincidentally, Kellogg's is probably top 5 for most greedflated prices.

[-] ApathyTree@lemmy.dbzer0.com 42 points 2 years ago

Alternatively you could buy a big bag of rice and a bunch of dried beans and lentils, and some frozen veggies and canned mushrooms with some cheap sauces, and eat decently for significantly less per calorie than eating breakfast cereal…. Which is expensive garbage.

[-] FlyingSquid@lemmy.world 20 points 2 years ago

...or we could work so that food in general was affordable for everyone so people didn't have to survive off of rice and lentils every day and convince themselves that it's not so bad.

[-] RootBeerGuy@discuss.tchncs.de 3 points 2 years ago

Both would be good.

[-] inb4_FoundTheVegan@lemmy.world 1 points 2 years ago

All great suggestions! I just laugh when people tell me being vegan is too expensive.

[-] strawberry@kbin.run 25 points 2 years ago

when the people shall have nothing to eat, they will eat the rich

[-] Paddzr@lemmy.world 5 points 2 years ago
[-] FlyingSquid@lemmy.world 3 points 2 years ago

No gluten in meat, my friend!

[-] RGB3x3@lemmy.world 2 points 2 years ago

Gluten free, but the meat of the rich tastes like bullshit.

[-] yenahmik@lemmy.world 23 points 2 years ago

I no longer buy cereal because it has become way too expensive for the low nutritional/satiety value. Sorry, Kellogg, you'll have to do better if you want to convince people to eat more cereal.

[-] gnomesaiyan@lemmy.world 22 points 2 years ago

Junk food, nothing more. The sugar content in many cereals is comparable to candy and other sweets. If you're trying to lose weight or stay healthy, this stuff should stay on the shelf and off your radar, even if they were giving it away for free. It's not worth it.

[-] SomeAmateur@sh.itjust.works 6 points 2 years ago* (last edited 2 years ago)

Oat Bran Crunch or something my parents bought had more sugar per serving than Lucky Charms.

[-] Kolanaki@yiffit.net 20 points 2 years ago

The last few times I even thought about getting some cereal, I was turned off by the high price of it. It's $7-$8 here for a normal sized box. Even the generic bag only stuff is pretty high ($6.50). I just buy a big ol' thing of oats for $2 and make oat bars.

[-] Wahots@pawb.social 6 points 2 years ago* (last edited 2 years ago)

I only buy it from Costco now. And egen the healthier-looking cereals are loaded with sugar. I've started swapping cereal to oats with some fresh berries, a dash of milk, and cinnamon. You can add a pinch of brown sugar if you need a bit more sweetness. Or (sugary) dried cranberries.

[-] karashta@kbin.melroy.org 18 points 2 years ago

I love cereal but that shit has zero staying power. It is noting remotely like a full meal.

There are way better things if I want some brinner

[-] jkrtn@lemmy.ml 16 points 2 years ago

That shit is full of corn syrup. Even the stuff that looks "healthy" has syrup as a primary ingredient. Disgusting.

[-] ArtVandelay@lemmy.world 4 points 2 years ago

I'm fairly certain they are right on the line when it comes to sugar, where just a pinch more and it legally has to be classified as candy.

[-] DannyMac@lemmy.world 15 points 2 years ago

Sorry, Kelloggs, cereal is a dessert. This includes your boring, Seventh Day Adventist, antimasturbatory cereals too.

[-] RGB3x3@lemmy.world 1 points 2 years ago

What's this about a nofap cereal?

[-] DannyMac@lemmy.world 3 points 2 years ago

Kellogg developed Corn Flakes as a way to get people to not have sex or masturbate. I feel like the company has put a lot of work into keeping this out of Wikipedia though... But other websites will let you know the story.

[-] Eldritch@lemmy.world 2 points 2 years ago

Yep, corn flakes and "cereal" at large are the product and phenomena of a cult. One of those crazy facts that most live their lives unaware. Like the fact people used to rent pineapples by the hour etc.

[-] Blaster_M@lemmy.world 1 points 2 years ago

Sounds like a conapiracy theory

[-] okmko@lemmy.world 2 points 2 years ago

Surprise! It's proper history.

[-] DannyMac@lemmy.world 1 points 2 years ago

Kellogg thought sex for enjoyment and masturbation were bad, so eat some shitty cereal and get yogurt enemas instead. The real conspiracy is how this is absent or glossed over on Wikipedia. I guess I should look at the discussion pages...

[-] wise_pancake@lemmy.ca 14 points 2 years ago

The boxes of cereal are getting closer and closer to a box of KD each quarter.

[-] Djtecha@lemm.ee 9 points 2 years ago

I've been avoiding them since they fucked over their striking employees. This ceo can suck it.

[-] hark@lemmy.world 7 points 2 years ago

I'm tired of eating good cheap food. I want to eat overpriced trash!

[-] blanketswithsmallpox@lemmy.world 6 points 2 years ago
[-] SturgiesYrFase@lemmy.ml 0 points 2 years ago

nearly two years later, on Feb. 21

Just had to be my birthday didn't it.....fuckers....

this post was submitted on 12 Mar 2024
390 points (99.2% liked)

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