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Description: Microsoft ad with a man on the right doing a hand sign associated with star trek and wearing a white t-shirt and black glasses with thick borders. On the left the text reads white on black " Resistance is futile - get AI-ready with Azure" Blue button says "learn more".

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[-] abfarid@startrek.website 31 points 5 months ago* (last edited 5 months ago)

The "hand sign associated with StarTrek" is called the Vulcan salute 🖖.
And the phrase "Resistance is futile" is also regularly used on the show, repeatedly uttered by the Borg on every encounter, preceded by "You will be assimilated".

Some unsolicited trivia for you.

[-] Smorty@lemmy.blahaj.zone 12 points 5 months ago

I actually knew that, and knowing the source (some evil guys in this case) makes it even funnier.

[-] xlash123@sh.itjust.works 23 points 5 months ago
[-] Zagorath@aussie.zone 12 points 5 months ago

Nobody is Al, this is just bad dictation software misunderstanding that you're supposed to get Azure already.

[-] Hobbes_Dent@lemmy.world 5 points 5 months ago

I can call you Betty

And Betty, when you call me

You can call me Al

[-] janet_catcus@lemmy.blahaj.zone 3 points 5 months ago

Al is going to get you too

[-] nehal3m@sh.itjust.works 6 points 5 months ago

That's just AL, and he's sick and tired of being confused with AI due to the lower case L.

[-] nicknonya@lemmy.blahaj.zone 19 points 5 months ago

i'm no marketing expert but comparing your product to the fictional all consuming hivemind hellbent on absorbing all life into itself does not sound smart

[-] brbposting@sh.itjust.works 7 points 5 months ago
[-] Smorty@lemmy.blahaj.zone 14 points 5 months ago

Yes, this is a terrible ad. It says so in the description:

[...] Microsoft ad [...]

[-] brbposting@sh.itjust.works 3 points 5 months ago

Indeed

Meant like… resistance is futile, you kidding me?!

[-] bastion@feddit.nl 7 points 5 months ago

Kidding is irrelevant. Your interpretation is irrelevant. Surrender is inevitable. You will be assimilated.

Yeah, it's like a Star Wars themed ad saying "feel the power of the dark side of the force! Use your hate, buy Microsoft things!"

It's ironic how unironic it is.

this post was submitted on 23 May 2024
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