here's one on ebay: https://www.ebay.ph/itm/362913900515
and another https://www.mercari.com/us/item/m24648551057
brief look didn't turn up any solid info but patents on piezoelectric ignition in lighters go back to at least the 1960s so it could be pretty old.
since it's a little butane jet not a regular flame it probably was literally just marketed to motorcyclists. I wonder if "riders" is even the brand