Comet Cleanser.
Cascade Detergent.

I don't trust brands, I trust their customer support.

Any device/product can fail, no matter how excellent it is. To me, what matters is how efficiently the issue is dealt with by the support.

Like, I trust Apple customer support and now, after approx. 40 years being their customer, their customer support is the sole reason I'm still buying Apple stuff (I don't like at all what they became and how they make their device unfixable on purpose, it's a shame for a company that so much pretend to care about being eco-friendly). I'm also a fountain pen user and a collector, but the brands I trust the most are not the most hyped and expensive, far from it, they're TWSBI and Lamy, because of their amazing customer support. Or, say, I mainly wear Merrell shoes for hiking (because they fit me well, obviously) because they have a fine customer support. And so on.

I have zero brand loyalty beyond that, and will not hesitate to change brand if they ever cut on their customer support.

Veto pro pac tool bags.

They're meant for tradesmen, but they're tuff AF.

My solar powered casio pro-trek wristwatch has been going for over 15 years now. No battery changes, atomic clock syncing, altimeter, barometer, moon phases, tidal display, compass and a lot more.

Seriously i think it might be the last watch I'll ever own and within the first year I bought a second just to have a a backup if this one ever dies.

None.

one example:

i had these hiking pants. they were leightweight, they fit me, they were breathable, thay dryed really quick, they were zip pants, so you could take off the legs and had short trousers. cost like 50 euros.

sold by globetrotter hiking supplies in germany.

first, they were called black bear. then meru grimsey pants. then frilufts.

so, this is what they do: they discover what sells well. they take that, and ratch the price up every three months or so. when one brand is so pricey the sellnumbers drop off, they invent another one as competition, so you have two pants then.

usually there is a huge quality drop then, but also a price drop. but the product is virtually the same, in my case those same pants with different names. if you want pants with certain properties, there is this category.

now, the pants are shite. expensive they dont fit me anymore all features neutered pantlegs are narrow, like, leggins maybe? but thats stupid for the outdoors. you want loose pantlegs, because of sweat bugs, ventilation, insulation, bit of wind draft, and so you can roll them up. my ass doesnt fit as well the fabric is like plastic and not even breathable??? why would i want that?

this ratching up the price of what sells method is a thing these huge stores with great reputation do like, systemattically. i am sure this is like a buisness scholl topic.

what i do, i have alarms so that tell me when somebody is selling a size 48 of these pants. i managed to get two pairs recently.

Lands End clothing has gone way downhill in recent years, but it is still generally more durable than typical stuff you'd get at places like Target. I can typically wear their items for five years or more. My experience is with the men's side.

Wouldn't a general location be important here?

Like if I said that I trust X toilet paper brand that only exists in the US, how would I know that it helped in any way? Maybe you live in Ireland?

L.L. Bean

Eureka Camping Tents

Durston Backpacking Tents

Cotopaxi travel backpacks & bags

Osprey backpacking backpacks

Asolo boots

Redwing boots

Mountain Hardware down jackets (pretty much anything from them is great)

Wüsthof, Zwilling, and Zero Tolerance knives

DeWalt power tools

Wera, and Wiha hand tools

Decathlon brands are pretty much it with me, quechua and the assorted brands they make themselves or allow in store.

whether shoes, rucksacks, hammocks, running shorts, I'm consistently blown away by their extreme comfort and durability, especially for the price.