I'd bet that this is massively lopsided with children's programming just running on a loop for 10 hours a day.
Right? Considering how much the people that use netflix use it (near constantly in a lot of cases), this suggests that a worrying amount of people pay for netflix without using it at all. All that work-free profit and they still have lay offs and price raises.
a worrying amount of people pay for netflix without using it at all
Money is money
“subscribers spend an average of two hours each day using the platform”
That seems like very deliberate phrasing. It is not stated as two hours a day watching content but simply using the platform. What constitutes “using” the platform?
Probably leaving a tab with Netflix on it open on your browser, while you du other things
...being annoyed of the platform suggesting content that you already have seen, complaining about missing filter options or being presented extremely low quality content
I bet this is abysmal compared to TikTok and Instagram.
This is the only thing making me think the 2 hours is "playing content". Before I cancelled Netflix I could easily spent 10-15 mins looking for something to watch and failing to find anything interesting. If they include that time I'd expect it to be much higher 😄