They have a pretty robust used gear swap program and their products come with lifetime warranties.

I predict that soon there will be legislation outlawing the removal of unique identifiers on articles of clothing.

It’s so people can’t commit fraud mostly. There’s an epidemic of people buying something from a place like Amazon and then 2 years later buying it again and returning it but sending the old one back instead.

This allows tracking of that. Otherwise the company loses money and has no recourse. I get it from that perspective. Even some phone cases have the same thing. Apple cases. Pikata cases. Many things and it is for this reason mostly.

Not so they can track theft or hopefully track you.

Terrible businessman too. He could have said nothing and sales could go way up because his backpack got huge media coverage. But he had to be the little tattletale bitch he's always been, calling the cops. Hope he goes bankrupt because most people who see this shit won't buy his backpack. SEO- Peak Design shitty products

OP is misquoting and misinterpreting what was said here.

We cannot associate a product serial number with a customer unless that customer has voluntarily registered their product on our site

But they said that wouldn't even apply if he had registered because his bag was a V1, and

we did not implement unique serial numbers until V2

And who else does this?

I don't think that 'tracing' here means something like 'there's a GPS tracker in every backpack'.

You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say "oh yes, that serial number is registered to a customer. Here's their name and address they told us when registering at $date". If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like "This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date"

They don't. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It's unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

I would assume these are intended for use when hiking and mountain climbing. It could save your life if someone else has your GPS coordinates when you go missing.

Class solidarity. The rich work together to fuck over the poor. The poor, being poor and having way more people and way less time, squabble amongst themselves.

The rich amplifies and intensity that internal battle so the poor don't realize that they already won, if they just work together.

You can watch it in action as all these tech billionaires fly out to meet with the presidential billionaire at his mansion and leave token millions in greeting. Im sure this "peak design" fuckwit will join them, given the chance.

Okay can you recommend me a bag?

How is that misinformed? The V1 does not have unique ids automatically tied to the purchaser when purchased direct. The v2 does.

Definitely help

No, but the CEO of Peak Design called the police to say that he recognised the bag as one of his company's and promised to do whatever he could to help track the CEO-killer down.

He just couldn't help because V1, unlike V2 of the bag, doesn't have a unique serial number on it so he wasn't able to supply a name and address after all.

"Don't worry," say Peak Design in their announcement, "if your bag is stolen, you can contact us so we can delete your personal data and you won't get reported to the police erroneously."

It turns out that Peak Design are very keen to be on the cops' side on this one. Maybe they think they have more CEO customers than healthcare insurance denial victim customers.

I'm not sure that's the publicity win they seem to think it is.

It doesnt digitally track you. It's tag has a number that they record with your name when you purchase, even if you don't register the warranty.

Osprey is fantastic. It seems like a lot of people in the hiking community scoff at them, either for being too expensive or not ultralight, but it's really hard to beat their promise to fix any bag, no questions asked. I have the Atmos AG 65L, and it's great. It literally has everything I think I could possibly want in a bag I have to live out of for a week.