You sound like you're already at higher-end, obviously not who I was talking about. Perhaps I should've said "for most people", but really cost is a multiplier here so maybe similar tech will become a norm some day due to advancements (as I mentioned in the edit).

Part of my thinking (aside from not high-end) with the survey was that people could be using Big Picture mode for living-room OLED gaming, but seemingly aren't (unless they have older OLED that is not 4k?). Some people even still like their retro stuff (even 4:3 content) on CRT tech, rather than filters and/or upscalers.

Also just saw a video (L1T) about 2 options for $180 4K HDR IPS displays, not sure if this is a new low but I'll keep waiting (though I may be an outlier, going for free content that isn't the highest quality even by 1080p standard) also because it's on amazon.

There isn’t such thing as content that works well with OLED

I think you know what I mean. A daylight scene is going to look great on the display I mentioned above (and there may be higher-end non-OLED options too). Side-by-side there might be a difference, but diminishing returns for the actual experience.

Where OLED-like tech excels is darker content (near if not perfect black, which is what IPS etc will not match). I could see somebody buying this tech for horror games/content (especially Dead Space with its diagetic UI). Maybe for space content, but even then the stars need to be sparse or very under-exposed (white stars, dimmer clusters/interstellar cloud if any) to get a contiguous field of perfect black between the stars.

So stylistic choices really make-or-break it here. For an example I actually do have an OLED display (a phone I got free* because screen is cracked) and in the movie Wall-e there are just a few bits with near-perfect darkness that work really well (some transitional-moments, Wall-e's trailer when unlit, robot PoVs where the letterboxing looks like it's part of the mask)... but here it usually isn't space as most of the shots of used are pretty bright (some in the intro are darker) like the rest of the movie.

My mention of burn-in was not that I think it's a huge issue, but that it's still a worry. Searching on it I was still seeing videos about burn-in, one of the videos from 1 year ago was about a then-new display that had it due to mismatched-aspect content causing the panel to over-drive too much (which is unfortunate as that should be a great use-case). Wear leveling still sounds a bit long-term scary to me, especially with higher cost.

Other model-dependent issues I was seeing was VRR flicker and font rendering (sub-pixel arrangement). Also saw someone complaining about the support of HDR in general (games and even creation tools, Windows etc) from that same 1yr ago (it could be better now, but I'm betting this also leaves a lot of older titles that now are unplayable unless some mod/tonemapper etc can be used).

*= the person who gave it to me seemingly didn't even know what OLED is, and forgot me pointing it out