Putting the whole different music tastes thing aside; kpop stars are pretty much idols, aimed to draw attention of everyone with support from experts at entertainment industry. These people know how to make the dullest person out there shine to peak popularity. In the idol culture, fans have a weird expectation for their idol to be the absolute perfect; and this can be portrayed quite well at the cost of ruining that person's personal life.
But in the end, it's up to people to decide whether they like something or not.
If this goes through, it'll be a game changer. I really was hoping a similar push from Epic considering they've pushed for alternative stores on mobile platforms and also can offer competitive pay shares to devs that use Unreal; but titles that joined its mobile store are very limited. They're cool titles for sure; but Steam really has a chance to compete really hard with this news. And Epic has no excuse of "no we can't use that backend Steam uses to translats games"; it's literally open source.