That's the part I always hated. It was hostile towards people who liked the lore but didn't want to group up with some guy named LaserButt4000 who didn't want to go to the same dungeon as you, but was happy to get your rare loot in a bad roll of the dice.
Private servers with scaling for dungeon soloing were a godsend. WoW is actually awesome as a single player game. It's unfortunate the devs never realized that.
Tech bro grifters aren't punk.