I knew an HR manager who pushed their own MLM scheme onto a large corporation as a way of rewarding employees for meeting certain milestones. We would get gift cards/points that could only be used through fucking Amway or some shithead company and when they finally called her on it (years later) she got a slap on the wrist and the entire program was just cancelled.
I think your theory checks out.
I think it's just missing a bit of specificity.
Building more bike lanes will reduce traffic. Building more bus lanes will reduce traffic. Building more tram lines will reduce traffic. Building more car lanes will ~~reduce~~ induce traffic.
Not perfect, but solid logic within reason (Building 100 more bus lanes will reduce traffic).