I don't remember the source, but I always think back to that Stalin quote where he said he felt like a cult of personality was being built around him, with the aim that it would be used against him eventually. It seems like his suspicions were true, since that is exactly what happened after his death.
Reading about things like him being referenced in the national anthem, or the naming of Stalingrad, as a couple examples, there's always a note that he objected to it before it was approved over his objection. Of course that's usually portrayed as him putting on a show after ordering the things himself, but it seems to line up with the idea that it wasn't being pushed by him, since he's noted as disapproving of those kinds of things every time I've read about them.
Yeah it helps when it's a bunch of people who have been protesting this whole time, rather than only showing up after the election lol